NAB reports (Jan-Dec 1944)

designating as “White Cross Cured Swiss” any cheese not actually made or cured in Switzerland, or using the term “White Cross” or other term or symbol indicative of Switzerland or its national emblem so as to engender the belief that a Swiss cheese made in America by American curing methods is an imported commodity procured and cured in Switzerland or that it has the properties and qualities of Swiss-cured Swiss cheese. (3920) Hollywood Fashions and Leon Brothers, 846 South Broadway, Los Angeles, entered into a stipulation to cease and desist from misrepresenting the fiber content of women’s coats they sell in interstate commerce. (3926) Kerk Guild, Inc., Whitesboro, New York, manufacturing and distributing storage boxes, wardrobe chests and cabinets, has stipulated to cease representing that any product not in fact com¬ posed wholly of cedar material is made of genuine cedarboard or cedar; from use of terms such as “Cedar,” “Genuine Cedar Board” “Cedar-Kraft,” “Genuine Red Cedar Closet Boxes” or like expressions as descriptive of its products, the sides, tops and bottoms of which are of any material not full-cedar. If the material is composed in substantial part of cedar and in part of other components, and the word “Cedar” is used to describe the cedar content only, then the company agrees that whenever the word “Cedar” appears it shall be immediately accompanied by words in type of equal size and prominence clearly indicating that the material does not consist wholly of cedar. (3924) National Beauty Supply Co., 140 West 125th Street, New York, selling and distributing wigs, hair goods, and cosmetic preparations, has stipulated to cease representing that the business conducted by her is the world’s largest or the largest all-colored or all-Negro hair goods company, that the hair pieces or creations sold by her are composed of the very best quality of human hair available or that the product heretofore offered for sale by her as Esther’s Miracle Vio-Sun-Ray Growth Promotor promotes or aids in promoting growth of hair by stimulation of the scalp, or helps greatly or in any degree to stop falling or breaking hair, contains food values for the scalp or includes vitamin A ; that it causes hair to grow six inches within a few months or at all, and from use of the term “Vio-Sun-Ray” and “Growth Promotor” as part of the trade designation or any like expressions tending to convey the belief that growth of hair will be promoted by it. (3923) Normax Products, Inc., 12213 Euclid Ave., Cleveland, Ohio, has entered into a stipulation to discontinue misrepresenting the therapeutic properties of a medicinal preparation called “Normadex.” (3929) Penfleld Petroleum Products, Inc., 136-30-38th Avenue, Flushing, New York, selling and distributing motor oils, has entered into a stipulation in which it agrees to cease representing by use of the phrases “100% Penna,” “100% Pennsylvania Motor Oil,” or other representation of like meaning that its motor oil consists wholly of Pennsylvania motor oil, until all oils sold under such representation shall consist wholly of Pennsylvania oil; using the word “Penfield” as part of its corporate or trade name unless all oils sold under such name consist wholly of Pennsylvania oil, and using the seal of the Pennsylvania Crude Oil Association on con¬ tainers or in any sales promotional material unless, and until, it shall actually be a member of such Association and authorized by the Association to use the seal. (3922) P. I). G. Products, Inc., High Point, North Carolina, selling and distributing medicinal preparations designated “Dr. Foster’s L-K” and “Kolron” represented as cures for acid indigestion and other organic disturbances, has stipulated to cease representing that Dr. Foster’s L-K will have a beneficial effect in the treatment of stomach disorders and certain other ailments, or that it possesses therapeutic properties in excess of those of an irritant cathartic ; or that Kolron will cure a cold or have a beneficial effect in the treatment of bronchial irritations. (03239) Stroehmann Brothers Co., operating bakeries in Williamsport, Altoona, Norristown and Harrisburg, Pa., and Olean, N. Y., stipu¬ lated that it will discontinue certain misrepresentations in connec¬ tion with the interstate sale of bread. (3928) United Paperboard Company, 283 Madison Avenue, New York, manufacturing and distributing pulpboard, has stipulated to cease and desist from certain misrepresentations of its products. According to the stipulation, a thin cardboard composed of 40% cedar pulp and 60% paper, impregnated with cedar oil and with imitation cedar graining printed thereon to simulate real cedar wood, has been designated and invoiced by it as “Cedarboard” and “Cedar Board,” thereby placing in the hands of others the means to misrepresent to purchasers that such material is composed wholly of genuine cedar. (3925) Vermont Woolen Mills, Inc., 225 West 34th Street, New York, selling and distributing wool batting, has stipulated that it will cease the use of the word “Mills” as part of its corporate or trade name, and also cease representing that it has a mill at Springfield, Vermont. It further agrees to discontinue use of the word “Mills” or “Mill” or other words of similar connotation so as to convey the belief that it actually owns and operates or directly controls the mill or mills in which the products offered for sale by it are made. (3921) November 24, 1944 — 437