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1760 N STREET, N. W.
WASHINGTON 6, D. C.
Vol. 12, No. 48, December 1, 1944
RADIO “XXV” PLEDGED TO VICTORY!
Twenty-Fifth Anniversary Observance Announced— Plans Under Way
(As released by the NAB News Bureau)
Washington, D. C., November 28: Radio's twenty-fifth anniversary year was pledged to victory today by J. Harold Ryan, president of the National Association of Broadcasters.
Calling on all stations and networks to observe the progress and achievements of the first quarter century of broadcasting in America, Ryan announced plans for dedicating 1945 anni¬ versary activities to the winning of the war.
The twenty-fifth anniversary symbol is "XXV," which has been designed with a dominant "V for Victory." A musical signature is in process of preparation which will combine the now famous musical "V" with the "XX", both taken from the Continental code.
Plans for extensive coordination of station and network facilities beginning on New Year's Day include dramatizations on the historical side of radio, resurrection of early day programs and appearances of veteran performers, all speaking on the theme of Americanism and victory in the present world conflict.
Ryan's statement follows:
"1945 marks the Twenty-Fifth Anniversary of the American system of broadcasting.
"I therefore urge all stations and networks to observe this anniversary throughout
the year in a manner befitting the position of broadcasting in American public life.
"Broadcasting is dedicated to the winning of the war. Let us use the slogan, 'Radio's
Twenty-Fifth Anniversary— Pledged to Victory!"'
The first Special 25th Anniversary Bulletin is in preparation and will be mailed next week. Meanwhile stations are urged to point to New Year's Day with their anniversary program ideas, publicity and advertising. Each station, no matter how old, logically may use Radio's Twenty-Fifth Anniversary as an occasion for telling its own story, why, how and when it came to the community it serves. Key printed material, musical signatures and other ideas will be forthcoming promptly. Start working on the body of your material now — PROGRAMS — STATION ADVERTISING — STATION PUBLICITY -PROMOTION. And always remember "XXV".
December 1, 1944 439