NAB reports (Jan-Dec 1944)

I I I Co., all of New York City; Eagle-Picher Lead Co. and its sub¬ sidiary, Eagle-Picher Sales Co., both of Cincinnati; and the Sherwin-Williams Co. and The Glidden Co., both of Cleveland. (S2S3) CEASE AND DESIST ORDERS The Commission issued no cease and desist orders last week. STIPULATION During the past week the Commission has announced the fol¬ lowing stipulation: Seymour S. Grean Furs, Inc., 131 West 30th St., New York, and its president, Seymour S. Grean, and the corporation’s retail outlet, Grean’s Inc., Norfolk, Va., have stipulated that they will discontinue exaggerating the purport and effect of the Good Housekeeping seal or guarantee on their fur products. (3927) FTC COMPLAINT DISMISSED The Federal Trade Commission has dismissed its complaint against Bennett Brothers, Inc., 485 Fifth Avenue, New York, dis¬ tributors of jewelry, silverware and other merchandise. The complaint had charged misrepresentation. The respondent has expressed its intention, in writing, to be bound by the Trade Practice Rules promulgated for the Catalog Jewelry and Giftware Industry on December 23, 1943, and has furnished satisfactory evidence of such intention. Table of CoisfenSs January — Bloveinfoeir Page BROADCAST ADVERTISING Advertising and the War Effort . 290 Advertising’s Responsibility in Postwar Em¬ ployment 291 Annual Report . 303-306 Audience Measurement . 103-315 Avery Speaks at National Men’s Wear Ass’n 17 Avery Speaks at NRDGA Annual Convention . 8 Department Stores Use Radio . 56 “Did You Say Patent Medicine?” . 179 General vs. Retail Rates . 179 KMBC Adopts New Station Advertising Theme 141 NAB Dept. Expanded . 153 NRDGA Promotion Clinic 91-96 NRDGA Promotion Exchange Ready 272 NRDGA Retailers Calendar and Promotional Guide . 405 Open Letter to Young & Rubicam, Inc. 203-272 Per-Inquiry — Allen Miller Production 120 Per-Inquiry Deal — Pitluk Advertising Co. 11 Proprietary Ass’n Code of Advertising Practices 198 Questionnaire Sent to All Stations about Re¬ cruitment Advertising . . . 239-272 Radio Leading Medium, Says FTC Report 404 Retail Promotion Plan Annual Report 306 Retail Promotion Plan Continues to Receive Radio-Retailer Acclaim 120 Retail Promotion Plan Results 16 Retail Radio Advertising Must State Tax Separately . 145 Sales Managers Exec. & Research Committees Meet in Cincinnati . . . 96 Sales Managers Hear “What Radio Buyers Want to Know” . ... . 40 Sales Managers Meetings . 1-16-96 Small Market Stations Report 309-317 Standard Coverage Study Underway . 145-341-355 Page Station Coverage Prime Research Objective 109-313 “Strange Hold” Described as Caress of Freedom 193 Suggestions for Cooperation with WPB Con¬ servation Program 281 WAC Advertising Backed by Industry 272 WPB Declaration of Policy and Retailers Voluntary Program . 272 DEFENSE Advertisers War Effort Contribution 96 Air Corps Casualties Available to Industry 145 “America’s Secret Weapon” Film Available to Stations 147 Armed Forces Radio Service Thanks NAB for Personnel Information 71 Army ET Has Wide Acceptance 180 Bond Booths on Docks 11 D-Day and the Radio Giant 189 Fifth War Loan 146-155-169-199-222-279 Fighting Men Think About Post-War Jobs 242 Fourth War Loan 1 1—7 1—1 09 Future War Loans Pose Problems 222-324 Industry Thanks “Fibber” McGee and Molly for D-Day Coverage Plug 192 More Treasury ETs for Sponsorship 31 NAB War Activities 299-302 National War Fund Campaign . 327 Paper Rationing Affects You 11 Send Military Addresses to NAB 83-85-137 Service Man Fights for Freedom of the Air 242 Sixth War Loan 342-381-418 Stations Ask for War Bond ETs 19 Stations Favor Continuance Bond Campaign 18 Stations War Effort Broadcasts 111-161 Step Up Army Nurse Recruiting Efforts 280 Talent Sparks WAVE Drive . 253 Voluntary Censorship Tightened 24 War Officials Sound Note of Warning on “Sur¬ render” News . .. 341 WROK Sponsors Showing of War Film . 85 ENGINEERING Allocation Hearings 327-341-349-355-365 380-390-397-403 Allocation Problems 277-279-292-323 Annual Report 322 Coaxial Cable Available . 390 Crystals Now Available 89 Dissents to Allocation Proposal 403 District Engineering Committee 10 FCC Shows Interest in Home Receiver Stand¬ ards 380 Fixed Condensers Available . 110 Industrial Sound Equipment . HO NAB Committee Considers Allocations 279 NAB Develops Training Technique for Women Studio Operators 83 NAB Operator Training . 56-71 NAB Surveys Broadcasters Use of High Fre¬ quency Supplementary Services 240 NAB Technician Pool no Post-War Broadcast Allocation Proposals 292 Post-War Set Design of Interest in Great Britain 381 Pulse Time Modulation Discussed at Roches¬ ter Fall Meeting 425 Radio Engineers Elect New Officers 419 Two NAB Staff Directors Address IRE Con¬ vention . , 26 FEDERAL COMMUNICATION COMMISSION Adair, George P., New Chief Engineer 58 Allocation Hearings 327-341-349-355-365 380-390-397-403 Alternate Transmitters Authorized 289 Announcement Rule for Sponsored Programs 366-390-397 Appropriations 24-33-92 December 1, 1944 — 447 I