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BROADCASTERS
Vnati on al
1 760 N STREET, N. W.
WASHINGTON 6, D. C.
Vol. 13, No. 38, September 21, 1945
National Radio Week, November 4-10
Spearheaded by full cooperation from each of the four major networks, National Radio Week, November 4-10, will climax the observance of Radio's Twenty-fifth Anniversary for the year 1945.
Meeting in New York City Wednesday, September 19, with Willard D. Egolf, NAB Director of Public Relations, officials of the American Broadcasting Company, Columbia Broadcasting System, Mutual Broadcasting System and National Broadcasting Company outlined programming and promotion plans to celebrate twenty-five years of American radio. Officials of the new Associated Broadcasting Company, unable to be present due to their own network manage¬ ment meeting, asked to be acquainted with the plans so that Associated may participate.
Network representatives at the New York meeting were: from the American Broadcasting Company, H. B. Summers, Adrian Samish and Norman J. Ostby; from Columbia Broadcasting System, George Crandall, Douglas Coulter, Paul Hollister and William C. Gittinger; from Mutual Broadcasting System, Robert Swezey, Phillips Carlin, Edgar James, Francis Zuzulo and Robert A. Schmid; from the National Broadcasting Company, William S. Hedges, C. L. Menser, Easton Woolley, James Nelson and Syd Eiges.
The dates, November 4-10, for National Radio Week, were selected by the Public Relations Committee of the National Association of Broadcasters in collaboration with the Committee on Network Participation in Radio's Twenty-fifth Anniversary, composed of Mark Woods, ABC; Dr. Frank Stanton, CBS; Frank Mullen, NBC, and Robert Swezey, MBS.
Decision on the week, released from Washington, Friday, September 14, by the NAB News Bureau, was accompanied by the following statement of J. Harold Ryan, NAB President:
"For the first eight months of 1945 the radio stations and networks observed the in¬ dustry's twenty-fifth year in the form of an intensified war effort. While acknowledgements have been received from others with great appreciation, the broadcasters have devoted their time and facilities to the prosecution of the war. Now that victory is achieved, it is appropriate that radio should select a week in which to familiarize the public with the origin and growth of the American system of broadcasting, its role as a guardian of free speech, and the contribution it is making to the welfare of the nation and the individual citizen."
CLOSE STATION-NETWORK COOPERATION URGED
NAB urges careful correlation of local station plans with those of the networks, which, dur¬ ing National Radio Week, will originate programs of national and international interest while carrying the Anniversary theme throughout the full week's schedule. (Continued on next page)
September 21, 1945-413