NAB reports (Jan-Dec 1948)

IMMEDIATE DAY-TO-DAY HELP FOR COUNTLESS HUMAN BEINGS WHO FACE STARVATION, EXPOSURE, SICKNESS AND DEATH MUST GO ON. 1. This is the CRUSADE FOR CHILDREN : “Save A Child — Save the Future!” Messages should arouse sympathy for the millions of men and women but especially the children overseas who face starvation this winter. Their daily diets are often inadequate to sustain life — diseases induced by malnutrition, such as tuber¬ culosis, rickets, pellagra, are spreading, with children the chief victims. 2. Stress that government aid programs, under way or planned, have not eliminated the necessity of day-to-day direct aid on the pai’t of America’s private voluntary relief agencies — millions depend on their help in order to go on living. 3. Explain that for increased effici¬ ency and to avoid duplication of effort 25 well-established private relief agencies have combined for American Over¬ seas Aid with the United Nations Appeal for Children into a single drive to raise 60 million dollars. Through making this single contribution listeners can support the world¬ wide relief work of all these agencies. 4. Emphasize that the money raised by AOA-UNAC is needed to supply the barest necessities of life — dried milk and fats to supple¬ ment the diets of starving children; food, clothing, medical supplies, hospital equipment for children and adults — which will be distributed without regard to race, color or creed. 5. Point to the special suffering of the children in the devastated countries and indicate that the largest part of each dollar contributed will go to saving the life of a child and help him grow up to be a healthy, clear-thinking citizen. 6. Urge listeners to send contributions to the local Crusade for Children campaign headquarters, or THE CRUSADE FOR CHILDREN, New York. (Fact Sheet No. 43) FIGHT TUBERCULOSIS-GET A CHEST X-RAY The Advertising Council has selected this campaign as important to the public interest BECAUSE . . . Tuber¬ culosis causes more deaths among persons between 15 and 44 than any other disease. Approximately 50,000 people in the United States die of it each year. BECAUSE . . . This deadly disease can be eliminated by public action. Scientific knowledge of the causes of tuberculosis and its methods of prevention has now made it possible to wipe out this menace. BECAUSE . . . Furthering the rapidly growing practice of mass chest X-rays — the aim of this campaign — is the most effective single step toward defeat¬ ing tuberculosis. Since 1904, the year the National Tuberculosis Association was organized, the death rate from TB has been cut by 80%. From first cause of death in 1904, TB has been forced down to seventh place — more than 4,000,000 lives have been saved. Yet tuberculosis is still one of the country’s greatest health problems. Last year more than 50,000 Americans — 144 a day, 1 every 10 minutes — were killed by it. It is the leading death-dealing disease among persons between 15 and 44. In addition, tuberculosis costs America millions of dollars annually in lost hours of work and in caring for the sick in hospitals and at home. Science and technological progress have made the vast cost of TB in lives and property a sheer waste. For more than a half a century, mankind has known the cause of the disease, its method of spreading and the right way to prevent it. TB can be wiped out — if individuals and communities take the necessary steps to detect, diagnose, treat and arrest the spread of the disease. Explain the importance to the individual, his family and his community of finding out if he or she has TB. (a) Of a half million people in the United States estimated to have TB only 50% are known to health departments — in its early stages TB frequently has no symptoms — anyone may have TB without being aware of it. (b) The sooner TB is detected the quicker and easier the cure — and family and friends made safe from contagion. Urge each listener to protect his own and his family’s health by having his chest X-rayed. In some places he can get an X-ray free or at nominal cost through his local tuberculosis asso¬ ciation or health department. CHECK YOUR CHEST. GET A CHEST X-RAY TODAY. (Fact Sheet No. 42) FCG DOCKET HEARINGS The following hearings are scheduled to be heard before the Commission, Washington, D. C., unless otherwise indi¬ cated, during the week beginning Monday, January 26. They are subject to change. Monday, January 26 (1U;00 A. M.) WBAL — Ilearst Radio, Inc., Baltimore, Md. — Renewal of license. 1090 kc., 50 KW *Main, 10 KW *Aux., DA, unlimited. NEW — Public Service Radio Corp., Baltimore, Md. — C. P. 1090 kc., 50 KW, unlimited. ( 10 :00 A. M. ) WIILS — Port Huron Broadcasting Co., Port Huron, Mich. — Renewal of license. Complaint. (10:00 A. M.) KGDM — E. F. Peffer, Stockton, Calif. — C. P. to increase power. 1140 kc., 10 KW, unlimited, DA-night. NEAV — Sacramento Broadcasters, Inc., Chico, Calif. — C. P. 1150 kc., 1 KW, unlimited. (10:00 A. M.) NEW — Seminole Broadcasting Co., Weweka, Okla. — C. P. 720 kc., 250 watts, daytime. Other Participant : KSEO, Intervenor. (10:00 A. M.) NEW — Surety Broadcasting Co., Charlotte, N. C.— C. P. 930 kc., 1 KW night, 5 KW day, unlimited. DA-night. NEW — Charlotte News Publishing Co., Charlotte, N. C. — C. P. 930 kc, 250 watts, unlimited. Tuesday, January 27 (10:00 A. M.) Roy Hofheinz & W. N. Hooper, d/b as Texas Star Broadcast¬ ing Co., Dallas, Tex.— C. P. 740 kc., 10 KW, unlimited, DA-night. KSEO, Intervenor. ( 10 :00 A. M. ) NEW — Rochester Broadcasting Co., Rochester, Minn. — C. P. 970 kc., 1 KW, DA, unlimited. Other Participant : WHA, Party Respondent. (10:00 A. M.) KOY — Salt River Valley Broadcasting Co., Phoenix, Ariz. — C. P. to enlarge present facilities, etc. 550 kc., 1 KW night, 5 KW day, unlimited. (Continued on next page) JANUARY 26, 1948-71