NAB reports (Jan-Dec 1948)

Record Attendance Seen for News Clinics Estimates by general chairman for the forthcoming Radio News Clinics to be held in the fourth NAB district in February indicated last week that record attendance is expected. Chairmen, appointed by Campbell Arnoux, WTAR, Norfolk, District Director, are Harold Essex, WSJS, Winston-Salem, N. C.; E. S. Whitlock, WRNL, Rich¬ mond, Va. ; and Bertin Sonis, WCHS, Chaideston, W. Va. Invitations were sent to all AM and EM stations in Virginia, West Virginia, North and South Carolina, and the District of Columbia. The chairmen have planned the agenda to meet spe¬ cial needs of newsmen and management in their areas. Papers on specific subjects will be read at the clinics, and will be discussed. Arrangements chairmen and headquarters for the clinics are: Charleston: John S. Phillips, WGKV; Daniel Boone Hotel. Richmond: Jimmie Clark, WRVA; John Marshall Hotel. Charlotte: Jack Knell, WBT; Charlotte Hotel. BroadcGSi Hdyesrtising NRDGA Sends Winners Award Certificates; Merit Certificate Recipients Are Named The National Retail Dry Goods Association last week sent official certificates and letters of congratulation to 12 winners of grand awards and 16 winners of honorable mention awards in the second annual NRDGA Retail Radio Program contest. The top awards were announced during the NRDGA convention in New York on Jan. 12. (See Reports, page 49.) Announcement of seventeen Certificate of Merit awards was also made last week. Following is a list of winners in the merit award classification: General Family: Abrahamson-Bigelow, Jamestown, N. Y., for “Breakfast with Bigelow’s” on WJTN; Hills, McLean & Haskins, Binghamton, N. Y., for “City Desk” on WINR; The John Bressmer Company, Springfield, Ill., for “Upon Reflection” on WCVS; The John Gerber Company, Memphis, Tenn., for “Memphis Midsouth Today and Tomorrow” on WMC; John Taylor Dry Goods Company, Kansas City, Mo., for “Joanne Taylor” on KMBC; and Pomeroy’s, Inc., Pottsville, Penna., for “Tone Portraits” on WPAM. Women’s: Milliron’s, Los Angeles, Calif., for “The Woman’s Voice” on KMPC; Clarke’s, Peoria, 111., for “Breakfast Party” on WMBO; Heer’s, Springfield, Mo., for “Diana Dean” on KTTS; Cladding’s, Providence, R. L, for “Concert Hall” on WHIM; Alms & Doepke, Cincinnati, 0., for “Time for Calling” on WSAI; and Frank R. Jelleff’s, Washington, D. C., for “Modern Manners” on WMAL. Teeyi-Age: Buffum’s Department Store, Long Beach, Calif., for “Life Begins at 17” on KGER; F & R Lazarus & Company, Columbus, 0., for “Hi-Jinx Show” on WCOL; Iszard’s, Elmira, N. Y., for “Teen Talk and Tunes” on WENY ; The Fair, Fort Worth, Tex., for “Ballads by Brooks” on KXOL; and Walker’s, San Diego, Calif., for “Debber Date” on KSDJ. Smcill Mcia‘k@i SScillo^s New Studies and Reports on Efficiency Asked of NAB by Small Market Committee Additional studies and reports on proven ways of increasing radio station efficiency, as a means of combating rising costs of operation, were requested from the NAB by the Small Market Stations Executive Committee at the close of a series of meetings which began Monday (26) and continued through most of the week. After recording their concern about increasing ex¬ penditures for normal operations at a time when new stations are creating additional competition, members of the committee unanimously asked by formal reso¬ lution that NAB undertake “a study of practical ex¬ amples of how stations have reduced their operating expenditures and improved the over-all efficiency of station operations” and that “all findings be made available to all NAB members.” A special sub-committee was appointed to work with the NAB staff in preparation of the material. Its members are Wayne Cribb, KHMO, Hannibal, Mis¬ souri, chairman; DeWitt Landis, KFYO, Lubbock, Texas, and William C. Grove, KFBC, Cheyenne Wyo¬ ming. A panel of NAB staff members to work with the station executives consists of Director of Research Kenneth Baker, Richard P. Doherty, director of em¬ ployee-employer relations; Arthur Stringer, EM di¬ rector, and Allen Brown, director of the small mar¬ ket stations division. A closely related request made by the committee called for publication of a brochure containing out¬ lines of proven methods of office management and ex¬ amples of efficient office forms. Throughout these discussions, committee members emphasized that the special need for basic information has been occasioned by the entry of new executive personnel into the in¬ dustry and rapid promotion of junior executives as a result of current expansion. Position Commended. NAB’s position concerning problems raised by the American Federation of Musi¬ cians, and NAB participation in the Industry Music Committee, was commended by a unanimous vote of the committee, which observed that “the best interests of the American people, as served by radio broad¬ casters, can best be protected by concerted effort.” Recent effoi'ts of the NAB to obtain recognition by the Wage and Hour Administration of the profes¬ sional nature of duties performed by radio announcers (Continued on next page) FEBRUARY 2, 1948-84