NAB reports (Jan-Dec 1934)

BROADCASTING IN THE UNITED STATES Copies of the book, “Broadcasting in the United States,” con¬ taining debate material on the question of American vs. British operation and control are available to members of the NAB at no cost. If you have requests for debate material forward such requests to NAB headquarters, National Press Building, Washing¬ ton, D. C. A DECADE OF RADIO ADVERTISING “A Decade of Radio Advertising,” a book containing a vast amount of useful commercial and program data on broadcasting in the United States written by Dr. Herman S. Hettinger, Uni¬ versity of Pennsylvania, may be purchased from NAB Head¬ quarters, National Press Building, Washington, D. C., at the cost price of $3.00 plus postage. Every broadcasting station and every public library should have a copy of this excellent work on broad¬ casting in the United States. If you have not ordered a copy of this book, please do so at once. The supply is limited. NEW TRADE COMMISSION CHAIRMAN The Federal Trade Commission has designated Commissioner Gar¬ land S. Ferguson, Jr., as its chairman for the year 1934, to succeed Chairman Charles H. March. Mr. Ferguson’s new term as chair¬ man begins January 1 under the Commission’s rotation policy, which provides that commissioners shall serve as chairman for one year in the order of their seniority. GOVERNMENT BUSINESS CENSUS As part of the nation-wide program to take men and women from the unemployment rolls and give them temporary positions in connection with worth-while projects, the Bureau of the Census will take a Census of American Business beginning January 2, 1934, with funds furnished by the Civil Works Administration. Approximately 16,000 supervisors and enumerators will be em¬ ployed in every section of the United States. The census will furnish employment to approximately one person for every 140 business establishments in the country. It is expected to canvass more than 2,400,000 establishments. All establishments engaged in retailing, wholesaling in its various forms, service businesses of all kinds, amusement businesses and hotels, will be covered. Agri¬ culture, manufactures, construction and professional and personal services will be excluded. Director of the Census William L. Austin respectfully requests the cooperation of all Retail, Wholesale and Manufactures Asso¬ ciations, and the Retail and Wholesale publications, because this census will not only furnish considerable employment, but it will present to business men and government agencies a true picture of the condition of business, and an accurate comparison with the 1929 Census of Distribution. It will, in the opinion of Mr. Austin, furnish a most complete and important guide for sound planning in the future. AAAA ISSUES NEWSPAPER DATA The third of four sections of Market and Newspaper Statistics, Volume II, compiled under the direction of the Committee on Newspapers of the American Association of Advertising Agencies, has just been published, according to an announcement by Frederic R. Gamble, Executive Secretary of the Association. Section C deals with the forty-seven cities with 100,000 popu¬ lation or over in their city zones for which A. B. C. newspaper audit reports were issued for the year ended March 31, 1933. It includes figures on population, number of families, English reading and income tax returns, newspaper circulations, local rates, national rates, linage, differential between local and national rates, and an estimate of circulation obtained through use of inducements. The purpose of these studies is to make more readily accessible and usable certain selected data to aid media buyers in determining the following: (1) The size and character of markets as indicated by popula¬ tion, families, percent English reading and income tax returns. (2) The cost of reaching these markets with newspapers, in¬ cluding comparison between markets. (3) The differential between local and national rates. (4) The amount of circulation obtained through inducements. It is intended to issue later Section D covering cities having audits for periods ended June 30, 1933. Copies of Section A or B are available at $2.30 each and Section C at $5.00. Address AAAA, 420 Lexington Avenue, New York, N. Y. FEDERAL RADIO COMMISSION ACTION HEARING CALENDAR Monday, January 8, 1934 NEW — John L. Hopkins, Hammond, Ind. — C. P. 1360 kc., 1 KW, share with WGES. (Facilities formerly assigned WJKS.) WSBC — WSBC, Incorporated, Hammond, Ind. — C. P. to move station from Chicago to Hammond, Ind. 1360 kc., 1 KW, 1J4 KW, LS. Share with WGES. (Facilities formerly as¬ signed WJKS.) WHBY — WHBY, Incorporated, Green Bay, Wis. — C. P. 1360 kc., 1 KW. Unlimited time. (Facilities formerly assigned WJKS and facilities of WGES.) WFBM — Indianapolis Power & Light Co., Indianapolis, Ind. — Modification of license, 1230 kc., 1 KW, unlimited time. (Facilities of WSBT.) Present assignment: 1230 kc., 1 KW, specified hours. WSBT — South Bend Tribune, South Bend, Ind. — Renewal, 1230 kc., 300 watts, specified hours. WBOW — Banks of Wabash, Inc., Terre Haute, Ind. — C. P. 1360 kc., 300 watts, 1 KW LS, unlimited time. (Facilities of WGES.) Present assignment: 1310 kc., 100 watts, unlim¬ ited time. WGES — Oak Leaves Broadcasting Station, Chicago, Ill. — Renewal, 1360 kc., 500 watts (1 KW, L. S. Sundays). Share with WJKS. Wednesday, January 10, 1934 Hearings Before Commission en banc WIS — Station WIS, Incorporated, Columbia, S. C. — C. P., 1050 kc., 2)4 KW, 3 KW, LS, unlimited time. Present assign¬ ment: 1010 kc., 500 watts, 1 KW, LS, unlimited time. KNX — Western Broadcast Co., Los Angeles, Calif. — Modification of license, 1050 kc., 30 KW, unlimited time. Present as¬ signment: 1050 kc., 25 KW, unlimited time. Friday January 12, 1934 NEW — The State Journal Company, Lansing, Mich. — C. P., 1210 kc., 100 watts, 230 watts, LS, unlimited time. (Note: This case was reopened only to permit applicant to introduce in evidence an amendment to its articles of incorporation, as to its authority to own, operate and control, under a Federal license, a radio broadcast station.) APPLICATIONS GRANTED First Zone WARD — United States Broadcasting Corporation, New York City — Granted extension of authority to operate with reduced power from January 1 to January 6. WOV— International Boradcasting Corp., New York City — Granted authority to install automatic frequency control. Also granted renewal of license; 1130 kc., 1 KW daytime. WSVS — Elmer S. Pierce, Principal Seneca Vocational High School. Buffalo, N. Y. — Granted special temporary authority to operate from 8:13 to 9:30 p. m., EST, on Monday evenings, January 8, IS, 22 and 29, 1934. WCAD — St. Lawrence University, Canton, N. Y. — Granted author¬ ity to operate from 10 a. m. to 12:30 p. m., and from' 4 to 4:43 p. m., January IS. Second Zone WJBK— James F. Hopkins, Inc., Detroit, Mich. — Granted special temporary authority to operate from 8 to 9 p. m., EST, on January 4, 7, 11, 14, 16, 18, 21, 23, 28 and 30, 1934; provided WIBM remains silent. ■ Page 269 ■