NAB reports (1936)

than by using the correct name of the fur as the last word of the descriptive phrase in the advertising matter. The stipulation pro¬ vides that when any dye or blend is used in simulating another fur, the true name of the fur appearing as the last word of the description shall be preceded immediately by the word “dyed” or “blended,” compounded with the name of the simulated fur. The respondent also will stop use of any geographic term to describe a fur, unless such fur comes from the region indicated. No. 01453. George E. Hartley, P. 0. Box 152, Centralia, Ill., engaged in the sale of a recipe alleged to constitute a cure for appendicitis, will stop representing in advertising matter or otherwise that his recipe constitutes an effective remedy for ap¬ pendicitis, that it will cure any case, that it is guaranteed to give satisfaction, and that the regular price is $1, or that an offer to sell it for 23 cents is a “special offer.” No. 01454. Foley & Company, 945 W. George St., Chicago, agrees to cease and desist from representing that “Foley’s Rectal Salve” is a “new prescription that “almost instantly” stops pain and soreness; that it prevents infection and restores vigor and health, and that relief is guaranteed. As to “Foley’s Honey and Tar Cough Syrup,” the company will stop advertising that the product can be safely relied upon for “quickest results”; that it stops coughs and helps correct the cause of coughs, insures sleep free from coughing, and “works double quick.” No. 01455. W. M. and J. H. Roth, W. University Ave., lies Moines, Iowa, trading as the Norma-Lite Company, entered into a stipulation to cease representations that their medicinal pre¬ paration designated “Norma-Lite” is a natural method of reducing weight or that it improves or restores nature’s method of reducing weight ; that it is safe and contains no harmful drugs ; that it is the most reliable remedy in America for obesity, that physicians prescribe it generally for use in reducing weight or that it acts as a doctor would prescribe in every case, and that it contains 7 valuable elements or any ingredients in addition to boric acid and thyroid extract desiccated. No. 01457. Herman White, trading as White Company, Northampton, Mass., selling a folio of instructions for obtaining employment in the mailing and addressing of circulars for mail order houses, stipulates that he will stop representing, by placing advertisements in the “Help Wanted” columns of newspapers or magazines that he has employment to offer; that details of his plan will be furnished for a price less rhan that actually charged; that prospective purchasers can earn amounts in excess of the average amounts earned by former purchasers of his folio ; that any mail order heuses are paying people each week for mailing circulars, or that a mail order house wants persons to do addressing and mailing of literature, unless this is a fact. No. 01458. Santo Ceribelli, 121 Varick St., New York City, trading as G. Ceribelli & Co. and selling a preparation designated “Brioschi,” will discontinue claims that the product corrects any condition of the stomach, restores a normal alkaline condition, is a remedy for stomach acid or indigestion, and prevents colds. Among the other representations that will be stopped are that the preparation is manufactured in Italy and that by its use foods can be eaten with the user suffering any stomach ailment. Ceribelli admitted that the therapeutic value of his product is limited to its anti-acid effect in relieving temporary conditions of the stomach due to hvperaciditv. No. 01459. R. M. McLain, D. C., 151 3 14 Park St., Alameda, Calif., in the sale of “Dr. McLain’s Vitamin Food,” agrees to stop representing that his product can be depended upon to prevent, or is an effective remedy for, any of the 260 diseases and physical, nervous and mental conditions specified in his advertising matter. Other representations he will discontinue are that one cannot get the necessary vitamins from the ordinary diet and that users of his product are giving the body that which it needs; that his product strengthens the digestive system and raises the blood pres¬ sure; that it is a nerve builder, and that its addition to the diet constitutes a competent treatment for improperly functioning glands. No. 1747. International Cellucotton Products Company, 919 North Michigan Ave., Chicago, agrees to cease making the claim in advertising matter that its “Kleenex” disposable tissue handkerchief imprisons 99 per cent of the germs that touch it, or any other exaggerated representation in reference to the germ¬ collecting or germ-retaining properties of the product. Other practices that will be discontinued are disparagement of cotton or linen handkerchiefs, and representations concerning such hand¬ kerchiefs which may be misleading to the purchasing public; claims that use of “Kleenex” prevents self-infection during colds, without proper qualification, and other claims respecting the bene¬ fits derived from the use of “Kleenex” which are exaggerated and impossible of accomplishment. No. 1751. Roscoe D. Hogue, P. O. Box 163, Atlanta, Ga., trading as Pioneer Medicine Company and as Pioneer Drug Company, stipulates that in the sale of “Old Pioneer Indian Tonic,” offered as a liver and kidney remedy, he will discontinue the use in advertising matter of representations respecting the therapeutic properties of his product which are exaggerated and impossible of accomplishment, and cease using the word “Indian” as a part of the name of his product or in any manner to imply that it either was originated or used by the Indians. No. 1752. Benjamin and Rose Eidinger, 651 East 164th St., Bronx, New York City, trading as Lion Cross Products Company and as Lio-Phannary, signed an agreement to cease and desist from use in advertisements of representations implying that “Lion Cross Herb Tea” is a cure or remedy for high blood pressure, rheumatism, bladder disorders, stomach troubles, kidney disorders, arthritis and other diseases, and that it brings health, happiness and long life to users. They agree to discontinue repre¬ senting that the product is always “safe for children” or “harm¬ less in every respect,” and will stop use of the phrases “Made by Nature” or “Natural Remedy,” or other similar statements which do not properly describe the product. They also will cease use of the word “laboratory” to imply that they operate a place devoted to experimental study and to the application of scientific principles in testing and analysis, or in the preparation of their product, when such is not the fact. No. 1753. The De Free Company, 130 Central Ave., Hol¬ land, Mich., stipulates that in selling its “Nurse Brand” aspirin tablets it win cease use of the words “No After Effects” in ad¬ vertisements, and particularly on the containers in which the product is sold. No. 1767. Benjamin and Solomon Cohen, trading as S. Cohen & Sons, Porter and Swansea Sts., Philadelphia, signed an agreement to stop selling baseball caps manufactured from materials obtained from second-hand, old, worn or discarded felt hats, unless there are stamped upon or affixed to the caps in a conspicuous place words clearly indicating that they are not manu¬ factured from new and unused felt or other materials, but from felt or other materials obtained from second-hand, old, worn or discarded hats. No. 1770. Sun Radio Service & Supply Corporation, 839 F St., N. YV., Washington, O. C., stipulates that in the sale of radio receiving sets it will cease use of the word “Majestic,” alone or with the word “International,” or in any manner in advertising matter, or as a trade name or brand so as to imply that its radio sets are manufactured by Grigsby-Grunow Company, when such is not the fact. According to the stipulation, Grigsby-Grunow Company is an Illinois corporation which has spent large sums of money in advertising and promoting the sale of radio receiving sets under the trade name “Majestic,” with the result that the corporation has built up and acquired valuable good will in the word “Majestic” as applied to its product. No. 1774. Roddis Plywood Company, 630 West 28th St., New York City, wholesalers of plywood and veneers, agree to discontinue use of the word “walnut,” independently or with the words “Oriental” or “Canadian,” or with any other words which may have the tendency to mislead purchasers into the belief that its products are made of wood from trees of the walnut or juglandaceae family, when such is not the fact. The company also will stop using the words “white pine,” either alone or with any other words which may have a capacity to deceive purchasers into the belief that the products are made from wood derived from trees of the species pinus strobus, pinus lambertiana, or pinus monticola, when such is not the fact. No. 1775. James Good, Inc., Susquehanna Ave. and Martha St., Philadelphia, in the sale of “Keystone Saddle Soap,” will cease and desist from representations on labels affixed to its saddle soap containers that such product conforms to Government specifi¬ cations. No. 2149. Radumac Mineral Co., 9425 W. Pico St., Los Angeles, and A. Yoder, trading as Radumac Mineral Co., have been ordered to stop representing that the preparation “Radumac” is capable of preventing or curing a long list of diseases, including anemia, arthritis, hemorrhage, malnutrition, kidney trouble, and others. The respondents are also directed to cease asserting that the preparation does wonders or is a health tonic that will prevent diseases, and that it contains the essential mineral elements for building new body tissues. No. 2499. Abom Hat Manufacturing Co., 117 North Wells 1575