NAB reports (Jan-Dec 1937)

No. 01550. H. P. Clearwater, Ph.D., Hallowell, Me., en¬ gaged in the sale of Clearwater’s Treatment, agrees to discontinue advertising that by use of the treatment one may get rid of rheu¬ matism, neuritis, arthritis, sciatica or lumbago, in the sense of pre¬ venting further attacks due to the same or other causes. He also will cease representing that rheumatism is caused only by the absorption of poisonous toxins, chemically developed in the intes¬ tines by putrefaction of certain undigested food elements, and that uric acid does not cause rheumatism. Nos. 01551-01553. R. E. Stults, 1623 West Grand Avenue, Chicago, selling a course in detective training, and Jim Lund, River Falls, Wis., vendor of a book entitled “One Thousand Ways to Get Rich,” have entered into stipulations to discontinue unfair advertising practices in the sale of these commodities. Stults, trading as The United Detective System, agrees to stop advertising in connection with the sale of his course that experience is unnecessary in order to be a detective and that the training obtained through his course will of itself actually prepare a person for a good paying and permanent position; enable one to operate a detective business in his own home, no matter where he lives, and that there are thousands of detective positions open each year. Lund, under his stipulation, will cease advertising that his book, “One Thousand Ways to Get Rich,” affords a most unique oppor¬ tunity, enabling one to make money at home, and that it offers an opportunity worth its weight in gold, gives “twenty ways to make a million,” and contains 1,000 formulas, plans and secrets for making money in spare time at home. No. 01552. H. R. Walde, Lake Wales, Fla., selling Walde’s Wonder Salve, agrees to stop advertising it as an effective treat¬ ment for all kinds of infections, boils, burns, wounds, sores or sprains and as a protection against infection of any kind, particu¬ larly wounds from rusty nails. No. 01554. American Maize Products Co., 100 East 42nd St., New York, agrees to stop advertising its syrups by means of assertions that dextrose is a “mysterious” element, that it replaces burned-up body tissues, revives tired muscles and nourishes starved nerves. The company also will stop asserting that any of its syrups is “extra rich” or “extra plentiful” in dextrose, and that any of its products has been “recommended,” as distinguished from “ac¬ cepted,” by the American Medical Association. The respondent company admits that the composition and functions of dextrose in the body’s metabolism have been known for several years, and are not mysterious, and that the company’s syrups do not contain dextrose in amounts sufficient to warrant it in representing them as “extra rich” or “extra plentiful” therein. No. 01555. Trading as B. C. Remedy Co., Germaine Ber¬ nard and C. T. Council, of Durham, N. C., stipulate that they will cease representing B. C. Remedy as ranking first in the Nation, unless reliable statistics show this to be true, and will stop adver¬ tising that, by use of this remedy, one may “banish” headaches or muscular aches or cause them to “vanish.” They also agree to cease asserting that B. C. relieves pain within three or four minutes or within any other definite time. No. 01556. Trading as Peter Falor Co., Elmer J. Jacobs, 301 West 9th St., Kansas City, Mo., has entered into a stipula¬ tion to discontinue false and misleasing advertising in connection with the sale of clothing. Jacobs agrees to cease representing that sweater coats are given free, for advertising purposes, to persons making written requests for them; that any person writing for a free sweater coat will re¬ ceive one without being required to purchase anything, and that a free sweater is given to only one person in each locality. No. 01557. Associated Pharmacists of Baltimore, Inc., 6 East Mulberry St., Baltimore, agrees to stop representing that its product, Q-623, is a competent treatment or an effective remedy for rheumatism, neuritis, sciatica, or lumbago, unless the assertion is limited to the relief of pain resulting from such conditions, and that the product is “a prescription of a famous specialist.” In its stipulation the respondent company admitted that while the prod¬ uct may be of some benefit in relieving the pains resulting from the conditions for which it is represented as a remedy, the prepara¬ tion cannot be depended on to produce results to the extent adver¬ tised. The respondent company also admitted that its product is not the prescription of a famous specialist. No. 01558. Manikin Products, Inc., 200 5th Ave., New York, in the sale of “Manikin Tea,” agrees to cease advertising that its use will enable a person to have the sylph-like figure of a fashion manikin, and will produce a fashionable figure or a youthful, athletic figure. The respondent company also agrees to stop repre¬ senting that Manikin Tea is “pure and harmless” or “safe,” and that it is a competent treatment or an effective remedy for obesity. In its stipulation, the company admits that a preparation of the composition of its product would have laxative and diuretic prop¬ erties, but in and of itself would have no appreciable effect in reducing weight. The company also admits that any preparation containing senna or bladderwrach is, according to the concensus of medical opinion, if taken in sufficient quantities over a period of time, capable of producing harmful effects. No. 01559. Dr. A. F. Jacobson and Arthur Carlsten, 29 East Madison St., Chicago, trading as D’Arten Pharmacol Co., agree to discontinue advertising that D’R 10 Cream Liniment affords an effective relief from the aches, pains and soreness of rheumatism or arthritis; that it is a “new scientific” compound of “penetrating oils,” and that nothing like it was ever offered before or that it has no equal. No. 01560. Under a stipulation entered into the Clorox Chemi¬ cal Co., 850 42nd Ave., Oakland, Calif., agrees to discontinue representing that its washing fluid, sold under the name “Clorox,” kills typhoid, diphtheria, scarlet fever and many other infectious germs in less than ten seconds. The company also will cease advertising that Clorox will remove stains and destroy odors, unless such representations are properly qualified. The company admitted that it is not generally practical to use Clorox to kill odors in the air, and that the product will not remove some stains. No. 1916. Refrigeration Engineering Institute, Inc., 260 W7est Federal St., Youngstown, Ohio, has entered into a stipu¬ lation to discontinue unfair methods of competition in connection with the sale of courses of instruction in electric refrigeration and air conditioning. The corporation agreed to desist from use of the word “Insti¬ tute” as part of or in connection with its corporate name; use of the words “Institute” or “Institution” so as to imply that it is an organization of members of the refrigeration engineering indus¬ try for the purpose of considering and solving the problems of such industry, and from use in advertising matter, or in sales talks by its agents, of representations implying, in any manner contrary to the facts, that members of the industry are cooperating in con¬ ducting the school, that they are glad to employ its graduates, or otherwise lend the school their aid. Nos. 1936, 1938, 1939, 1941, 1943, 1944, 1950. Six New York retail stores and one in Brooklyn have entered into stipulations to discontinue false and misleading advertising in which they im¬ properly describe the materials or fabrics composing certain mer¬ chandise sold in interstate commerce. The New York companies signing the stipulations are Janies McCreery & Co., 5th Ave. & 34th St. ; Gimbel Brothers, Inc., 33rd St. & Broadway, which also has a store in Philadelphia; Heeht Brothers C'o., Inc., 53 West 14th St., which also has stores in Baltimore and Washington; Roaman’s, 32 West 39th St.; Lane Bryant, Inc., 1 West 39th St., and Dunham Men’s Shop, Inc., 315 5th Ave. The Brooklyn store signing a stipulation is Frederick Loeser & Co., Inc., Fulton & Bond Sts. According to the stipulations, the companies misused one or more of such terms as “silk,” “satin,” “linen,” and “Harris Tweed,” as descriptive of women’s wearing apparel, neckties, men’s robes, coats, and linings for luggage. Each of the companies agreed to cease and desist from using the word “silk,” either alone or with other words, as descriptive of articles of merchandise, or of the fabrics used in making such mer¬ chandise, when, in fact, they are not composed of silk; and from the use of the word “silk” in any manner so as to imply that the products to which the word “silk” is related are composed of silk, when such is not a fact. FTC DISMISSES COMPLAINT No. 2839. The Federal Trade Commission has dismissed its complaint against Louis Schear and Jack Schrader, 239 Fourth Ave., New York, charging them with unfair competition in the sale of novelties. Trading as Schear and Schrader, the respond¬ ents were alleged to have sold a novelty game called “Hindu Cones” in imitation of the product of a competitor. FEDERAL COMMUNICATIONS COMMISSION ACTION There was no meeting of the Broadcast Division of the Commission this week due to hearings before the entire Commission. A meeting will be held later this week. 2005