NAB reports (Jan-Dec 1939)

that the neckties it manufactures anci sells under the trade name “Kerry Poplin” are woven in Ireland. According to findings, use of the word “Kerry,” which is the name of a county in Ireland, in conjunction with the word “Poplin,” a fabric woven by hand in Ireland for generations, and well known for its quality, has the tendency to cause purchasers to believe that the neckties so designated were woven in Ireland, when in fact they were machine-woven by the respondent com¬ pany at its place of business in this country. The Commission found that the representation that the neckties were woven in Ireland was emphasized by the use in advertisement of pictures depicting Irish rural scenes and portraying characters of Irish nationality. (2598) Pinaiul, Inc., 220 East 21st St., New York, has been ordered to cease and desist from advertising that use of an eyelash cos¬ metic, designated Pinaud’s Six-Twelve Creme de Mascara, will in¬ crease or promote the growth of eyelashes or cause eyelashes to be longer, heavier or of a silkier quality. Findings are that the respondent company’s representations as to the effectiveness of its preparation are exaggerated and false. (3420) STIPULATIONS The Commission has entered into the following stipu¬ lations: Eastern Down-Feather Company — Trading as Eastern DownFeather Company, Clarence F. Borton and Raymond Wherril, 2534 West Pico Boulevard, Los Angeles, have entered into a stipula¬ tion to discontinue false and misleading advertising in connection with the sale of quilts. In advertising their products, the respondents agree to cease use of the statements price sale,” “save one-half” or of any other similar representation which directly asserts or clearly implies that the price at which such products are advertised and sold is only one-half of their customary retail selling price. According to the stipulation, the advertised “one-half” price was misleading in that it did not represent a 50 per cent saving on the price at which the quilts were usually and customarily sold. (2341) Hartford Burial Case Company, Inc., 830 Maple Ave., Hart¬ ford, Conn., distributor of metal caskets and funeral supplies, agrees to cease publishing or using photographs, drawings or any pictorial representations of concrete or other types of burial vaults sold by competitors which vaults have been disinterred and are in evident bad condition, and to refrain from any and all comment, the effect of which calls or tends to direct attention to such condition. (2340) Luber-Fiiier, Inc., 1119 South Hope St., Los Angeles, selling a device designated Luber-Finer, for use in the oil circulating system of internal combustion engines, agrees to cease representing that the product removes all causes of oil deterioration and fur¬ nishes new oil, and that it alone can control crank case acidity or meet the requirements for perfect lubrication. Other representa¬ tions to be discontinued are that the device is the only oil refiner for motors, or that it starts where filters stop, unless it is made to appear that by the word “filter” is meant a device using fabric or fibrous filtering materials only. The respondent company also agrees to stop using the National Bureau of Standards’ reports in advertising its product unless they are employed with no additional or inserted material such as interlining or comment. (02304) Scovill Manufacturing Company, Waterbury, Conn., manu¬ facturer of metal products, stipulates that it will cease and desist in trade promotional representations from use of the words “Sco¬ vill Gold” to designate products not made from gold, and from use of the word “gold,” either independently or in connection with the word “Scovill” or with any other words, in a manner implying that its products are composed in whole or in part of gold, when such is not a fact. (2344) L. B. Patterson, trading as Nu-Way Manufacturing Company, Des Moines, Iowa, in the sale of the Speed King Water Heater, stipulates that he will cease representing that this device, dropped into a vessel of water and plugged into any light socket, will give the user all the hot water wanted “in less time than it takes to whistle the chorus of a popular song,” or that it provides the fastest way known of heating water. In his stipulation the re¬ spondent admits that, according to reliable scientific authority, the device does not afford the quickest known method of heating water, and will not heat it boiling hot in 60 seconds, or almost instantly. The respondent agrees to stop representing that sales¬ persons or dealers will have an opportunity to earn any amount in excess of that made by regular salespersons under normal business conditions. (02296) 3193