NAB reports (Jan-Dec 1939)

Neville Miller, President Edwin M. Spence, Secretary-Treasurer Andrew Bennett, Counsel; Edward M. Kirby, Director of Public Relations ; Joseph L. Miller, Director of Labor Relations ; Paul F. Peter, Director of Research NAB TO PRESS FCC ON QUESTIONNAIRE (Continued from page 3195) ever devised so far. The committee this week adopted four fundamentals of the campaign, detailed in another part of the Reports. MILLER TO ATTEND FIVE WESTERN DISTRICT MEETINGS Plunging into the New Year with an intensive schedule of Association activities, President Neville Miller leaves Monday on an extensive swing-around-the-circuit to at¬ tend five NAB District Meetings at Denver, Portland, San Francisco, Los Angeles and Mineral Springs, Tex. Districts, dates, and names of the Directors who will be in charge of the program are: District 14— Denver, January 18, Eugene O’Fallon. District 17 — Portland, January 23, C. W. Myers. District 15 — San Francisco, January 25, Ralph R. Brunton. District 16 — Los Angeles, January 27, Donald W. Thornburgh. District 13 — Mineral Springs, Texas, February 2, O. L. Taylor. In line with the policy adopted at the recent Board of Directors’ meeting, meetings with the District NAB Sales Managers’ groups will be held in conjunction with the regular full District Meetings. The following are chair¬ men of the NAB Districts: District 13 — Sam Bennett, KTAT, Forth Worth, Texas District 14 — Dan H. Vincent, KSL, Salt Lake City, Utah District IS — As yet unnamed District 16 — Jack 'Gross, KEHE, Hollywood, California District 17 — W. Carey Jennings, KGW, Portland, Oregon It is anticipated that the District Meetings will cover a full agenda of important industry problems. On schedule for discussion at all meetings are ASCAP, self-regulation of the industry; problem of controversial broadcasts, in¬ cluding religious and political broadcasts; copyright, phonograph records, status of the Bureau of Copyrights; Labor relations. Wage and Hour Law; industry relations with government: Congress, State and City; taxes; re¬ search, engineering, accounting, public relations, pressradio relations; NAB-RMA joint campaign; Federal Radio Education Committee; sales problems, free offers; and particular district problems. While in Los Angeles on January 28, Mr. Miller will take part in a radio program over the Mutual Broadcast¬ ing System which will also present Frank R. McNinch, Chairman of the FCC, and Secretary of the Interior Harold L. Ickes. Mr. McNinch and Mr. Ickes will speak from Washington. (The program is scheduled for 5 P.M., Eastern Standard Time.) In Dallas, Mr. Miller will address the Rotary Club on Wednesday, February 1. Ed Kirby, Director of Public Relations, will accompany Mr. Miller on the trip. NAB, RMA ADOPT FUNDAMENTALS FOR JOINT CAMPAIGN Adopting four fundamentals as the bases of the joint RMA-NAB industry-wide radio campaign, sub-committees met at Headquarters last week to complete details “to use radio, to sell radio”. These four fundamentals were regarded as basic to the all-radio campaign which will enlist the year-round co¬ operation of broadcasters, networks, manufacturers, dis¬ tributors, and local retailers: 1. To increase the amount of listening. 2. To improve the quality of home reception. 3. To sell the excellence, variety and extent of American radio program service. 4. To sell the American System of Broadcasting and the contri¬ butions made thereto by the individual NAB stations. Underlying the subcommittee’s first planning session was the thought that increased listening and an increase in the number of radio sets ultimately showed up in the station rate card, and that on the other hand, a broader public appreciation of the variety and character of program service now being broadcast by radio stations ultimately created a demnad for more and better radio sets, a founda¬ tion of mutual beneficial interest was established. Beyond these considerations, however, was the fact that a program of joint activity which would unite all elements within radio would operate in the more rapid advancement and best interests of the American System of Radio. While details of the comprehensive campaign are now being pursued, the committee members agreed that it would be administered through the Public Relations De¬ partment of NAB for the time being. For the purpose of organizing every community behind the campaign, NAB broadcasters will be asked to invite retailers and distributors in their areas to a meeting which will be held either in the station studios or at some other agreeable location. The local broadcaster will be asked to serve as chairman of this meeting, and to present the entire project. Details of this presentation are in preparation. Broad¬ casters will be furnished not only with printed material outlining the campaign, but will also be furnished with a transcription record which will dramatize this great for¬ ward step in radio and bring messages from the presidents of the National Association of Broadcasters and of the Radio Manufacturers Association. 3196