NAB reports (Jan-Dec 1940)

Retail Executive. Extra copies of the reprint are avail¬ able on request to the Bureau. INSURANCE ADVERTISING CONFERENCE Representing the Bureau of Radio Advertising at the Insurance Advertising Conference at Hotel Biltmore, New York, February 29 and March 1, are Ed Kirby and Wil¬ liam R. Cline, commercial manager, WLS, Chicago, and chairman of the NAB Sales ^Managers’ Committee. NO FREE OFFERS The Bureau is glad to report that no new free offers were reported by members during the past two weeks. The following, however, sought to place “cost-per-inquiry” business, and have been advised of NAB policy on such proposals : Beach Cities Advertising, Long Beach, California; Lifetime Photo Plaque Company, 295 Madison Avenue, New York City; National Classified Advertising Agency — Air Conditioning Training Corp., Youngstown, Ohio; Nu-Matic Arch Massage, Ltd., St. Joseph, Missouri; Amogen Company, 147 North Street, San Antonio, Texas. ADVERTISING VOLUME Printers’ Ink released in this week’s issue an estimate of the total volume of advertising in the United States for the year 1939 at $1,602,000,000. This figure is divided between the various media as follows: Newspaper . $525,000,000 Magazine . 150,000,000 Direct Mail . 300,000,000 Radio . 170,000,000 Out Door . 50,000,000 Business Publications . 50,000.000 Farm Publications . 17,000,000 Miscellaneous . 340,000,000 VETERAN OPERATORS ASSOCIATION HONORS INDUSTRY A handsome bronze plaque inscribed to the American Broadcasting Industry, “Finest In The World,” was received by Neville IMiller last week from the Veteran Wireless Operators Association at the association’s fif¬ teenth anniversary dinner in New York. Mr. Miller also was made an honorary member. ’WALKER’S MOTHER DIES The broadcasting industry extends its sympathy to k'CC Commissioner Paul Walker whose mother died last week. PRIVATE RADIO SERVICE DENIED BY FCC The FCC is receiving an increasing number of requests for authorizations permitting the use of radio for com¬ munications between offices and automobiles. While such service would be a private convenience, it has not been shown to be in the public interest to grant such restricted facilities. There have been many requests for such service on behalf of business concerns and individuals, but in no case within the continental United States has a station of this class been authorized except for emergency radio com¬ munications involving the safety of life and property, in which cases the facilities are required to be available to the general public for emergency communication. TEXAS STATION REVOCATION HEARINGS SET BY FCC Public hearings have been ordered by the FCC in the cases of six Texas radio stations involved in revocation proceedings. Commissioner George Henry Payne has been designated to sit at the separate hearings which are scheduled as follows: KTBC, State Capitol Broad¬ casting Association, Inc. (Austin) , at Austin, on March 5 ; KNET, Palestine Broadcasting Association (Palestine), at Dallas, March 7 ; KRBA, Red Lands Broadcasting Association (Lufkin), at Dallas, March 11; KSAM, Sam Houston Broadcasting Association (Huntsville), at Dal¬ las, March 12 ; KAND, Navarro Broadcasting Association (Corsicana), at Dallas, March 11; KGKB, East Texas Broadcasting Company (Tyler), at Dallas, March 14. In ordering these hearings, the Commission denied motion for continuance of hearing filed on February 26 in behalf of stations KTBC, KNET, KRBA, KSAM, and KGKB. FEDERAL COMMUNICATIONS COMMISSION RULES AND REGULATIONS Part 4. Visual Broadcast Service Television Broadcast Stations Sec. 4.71 Defined. The term “television broadcast station” means a station licensed for the transmission of transient visual images of moving or fixed objects for simultaneous reception and repro¬ duction by the general public. The transmission of synchronized sound (aural broadcast) is considered an essential phase of tele¬ vision broadcast and one license will authorize both visual and aural broadcast as herein set forth. (a) There shall be two types of experimental television stations, nameh', “Experimental Research Stations” and “Experimental Program Stations” which shall be known as Class I and Class II stations, respectively. Sec. 4.72 Licensing requirements, necessary showing (a) A licen.se for a television Class I station will be issued only after a satisfactory showing has been made in regard to the following, among others: 1. That the applicant has a program of research and experi¬ mentation in the technical phases of television broadcasting, which indicates reasonable promise of substantial contribu¬ tion to the development of the television art. 2. That the transmission of signals by radio is essential to the proposed program of research and experimentation. 3. That the program of research and experimentation will be conducted by qualified personnel. 4. That the applicant is legally, financially, technically, and otherwise qualified to carry forward the program. March I, 1940 4070