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~ 2 - P/19 (b) The reasons for this appear to be that (i) Members taking part have different ideas about the type of films they want: some want only films that would be of immediate practical value to farmers in their own countries, while others would accept films that show farming life in other countries without being instructional. (ii) Because of the great differences in the types of agriculture in various parts of the ABU region, some of the films received are about rural industries that do not exist in the receiving countries and therefore they have no instructional value in the receiving country. (iii) Information sent with the films is often inadequate, so that the receiving organisations are not able to explain the films, in their own languages, to their own audiences. It appears that the participants supply films originally produced for their own programmes but do not always provide enough background information for the films to be understood in other countries. In view of the great differences in rural industries in various parts of the ABU region, it seems that there would always be difficulties about selecting subjects that would be of interest to most of the other countries. This applies particularly in cases where the receiving organisation wants instructional films, containing information that would be relevant to the work of farmers in its own country. The Programme Committee may consider that the exchange should be con¬ tinued but should be altered, in the hope of making it more useful. One possibility is that the number of exchanges could be reduced and the general subject for each exchange could be agreed on in advance, so that all the participants would supply film on the selected subject. For example, junior farmer activities are of interest in most countries and i^ the participants were to supply a short film on junior farmer work m their own countries the contributions might be of value to all concern¬ ed. There are no doubt a number of other subjects of this kind that would be of interest to all the countries concerned. If the Programme Committee thinks that this type of exchange should be tried out, it would be nec¬ essary for the Committee to select the subject or subjects for the coming year. ABU members which have TV services for farmers are specially requested to pass on this report to the members of their staff who are respons¬ ible for their farm programmes, so that their delegates to the Programme Committee can be fully briefed before coming to the Committee meeting.