Committees Programming Practices, 1968-1969 (1968-1969)

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NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS 1346 CONNECTICUT AVENUE • WASHINGTON. D. C. 20036 OFFICE OF RESEARCH AND DEVELOPMENT MEMORANDUM FOR: Ad Hoc Committee on Program Practices November 3, 1969 REPORT ON SURVEY OF ACCEPTANCE AND REJECTION PATTERNS OF NETWORK PROGRAMS BY EDUCATIONAL RADIO AND TELEVISION STATIONS A survey of station behavior with regard to acceptance or rejection of programs offered by a network is usually considered an internal management affair. It is typically conducted by the programming network to determine the extent to which its service is acceptable to the stations who must bear the respon¬ sibility for what is broadcast. The impetus for this survey was different. It was initiated as a consequence of a resolution passed by the membership of the NAEB at its 1968 convention in Washington, D.C. Specifically, the resolution called for the NAEB to: "Conduct a study of its member stations to determine each outlet's performance in the critical area of broadcasting of nationally distributed and/or network materials dealing with racial matters." The reason for this section of the resolution was the feeling held by its authors that educational stations not only failed to initiate local programs dealing with civil rights, but they also failed to broadcast programs about racial matters easily available to them from national network sources. For some, the purpose of the survey was to document this assumption; for others, it was to disprove it. Those whose responsibility it has been to undertake the survey have opted to study the basic data relating to station-network relationships, thereby providing a frame of reference within which to examine special information concerning any program category. The area of station-network relationships is a sensitive one under the best of circumstances. The station wants as much freedom as possible, and the network prefers as much control