Committees Programming Practices, 1968-1969 (1968-1969)

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Memo - Dr. Richard Meyer - 10/15/68 Paragraph #4 - There was concern here that the second sentence beginning "It is urged-" while admirable in the ideal could place an impossible burden on many small stations with limited staff and financial resources. The sentence now reads as follows: "It is urged, therefore, that stations develop positive sensitivity among all levels of sta¬ tion personnel toward the target audiences and that the minimum implementation consist of naming one staff member who shall be charged with the responsibility of: (1) main¬ taining liaison between the station and the target audiences; (2) conducting internal training which will assist staff members in establishing ties with the target audiences; (3) lending special expertise for programming in this area." Paragraph #5 - In the opening sentence "will" is deleted and "should" is substituted. It is agreed that the project should be continued. Until adequate funding is secured, the NAEB cannot officially say that it "will" be continued. The Executive Staff, of course, supports the idea and is working to see that it is implemented. Paragraph #6 - Deleted completely. The mechanics of the project will be worked out; that is understood. This paragraph appeared to us to be irrelevant and particularly weak as a way to end an otherwise constructive, dynamic resolution. A copy of the revised resolution as modified by Staff is included for your information. I would hope that these minor changes are acceptable to your Committee; if so, this is the way the resolution will be presented to the Board, November 21, with Staff endorsement. Again, may I say that the Staff commends the impressive manner in which your Committee met its charge. Attachment WGH:lm