Committees Programming Practices, 1968-1969 (1968-1969)

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RESOLUTION OF THE NAEB PROGRAMMING PRACTICES COMMITTEE SUBMITTED TO NAEB BOARD OF DIRECTORS FOR ADOPTION AT THE 1968 NATIONAL CONVENTION All noncommercial broadcasters must continue to be concerned with the development of programming responsive to the broad needs of the large segments of our population which are cul¬ turally different and to a large extent black. These needs are urgent and immediate. Therefore, be it resolved that ; NAEB individual members, institutional members, and stations initiate action leading to additional programming that will significantly meet the needs of Black Americans. Be it further resolved that : Additional steps be taken to ascertain how the needs of all poor people in our society might be served programmatically with appropriate action to be taken as soon as these needs can be identified. Be it further resolved that ; Each member station of the NAEB be urged to adopt as official policy the above resolution and take all necessary steps to implement this commitment. It is urged, therefore, that stations develop positive sensitivity among all levels of station personnel toward the target audi¬ ences and that the minimum implementation consist of naming one staff member who shall be charged with the responsibility of: (1) maintaining liaison between the station and the target audiences; (2) conducting internal training which will assist staff members in establishing ties with the target audiences; (3) lending special expertise for programming in this area. Be it further resolved that : The NAEB should demonstrate its active commitment to a philosophy encouraging social program¬ ming by member stations by the continuance of the office of a national director concerned with this area. It is recom¬ mended that the director shall have at least the following minimal responsibilities which are: 1) to provide frequent detailed reports to member stations and individuals on pro¬ gramming, training activities, and employment of program personnel. He shall explore all flexible, imaginative means of disseminating this information; 2) to develop a compre¬ hensive knowledge of potential funding and procedures- relevant to all public and private sources; 3) to be available for consultations, organization of workshops, and to assist local stations in their specialized program development; 4) to work with the NAEB Personnel Service to develop a program personnel information bank which can readily assist local stations in their desires to hire qualified, creative staff from minority groups.