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Anal ysis^ tion costs and income ml I News lett er - The cost of printing the W for. the first seven months i960 averaged #99*26 per month. Average of four months of mailing costs is 139*18. Thus, the average cost of printing and mailingCth v NL is $139*44 per month. In preparing the budget , th^s haj been rounded to #1*>0 per month, or $1800 for the 12 months.’ C J ~ \\ ?, .. J oy 1 - The cost of printing the Journal for the firptf)four issues ffi i 960 has averaged $1,289*85 per issue. This cost has risen sharply . this year in line with the Publications committee's recommendatton that the format be dressed up, more illustrations be used, and more articles be included. This was felt essential and was also felt to be Justified ' since the Journal now appears only six times a yeaf, thus permitting more money~io be spent on each issue. The mailing co^ts for the J6urr0i have averaged $62.31 oer issue. Thus the total printing and m il ing costs have averaged $1 , 352.16 per issue. This has been rounded to $1,400 per issue, or $8,400 per year. " — Income - In order more accurately to indicate actual cost of these pub) leatione, we started in i 960 to transfer from dues $2 per year for each Journal and $2 for each Newsletter sent to members in all categories. 'Thus, since Class A Actives receive three copies of each, $6 was transferred for the Journal and $6 for the N ewslet ter, and so on.) Since the $2 has proved inequitable, in 1961 $3 wiI1 be transferred per Journal and $1.50 per Newsletter. In addition there are paid subscriptions to each publications:. Since approximately 20% of the subscriptions are handled through subscription agencies at agency dtsoounts averaging 25 %f a 5% allowance for such discounts hat been subtracted from the subscription income. The Kellogg grant which provided for a full-time editor nrnvideri fund* to the Journal to be sent to leading educators and administrators. This current year $800 was transferred from the Publications (Editor) account to the Journal account for these subscripticns (200 Cl the regular subscription atxi rate of $4). We are limited by postal law a* to the * number of free copies we are allowed to distribute and still keep our second class permit’. As our membership continues to grow we twill be able to send out more free copies and thus transfer a little more to the Journal account. Experience is showing that the per unti cost of the Journal drops fairly rapidly as the number printed and mailed in¬ creases, "so a moderate increase in memosrsnip will likexy rssuis -- ; n ,npVT the Journal being self-supporting, on the basis outlined above, by the middTe~6f 1961. * Newsletter : Subscriptions 82 V $5 * Less est. agency discount Tfd. from Membership dues Total NL income Journal : Subscriptions 553 C $ 4 Less est. agency discount Tfd • from Membership dues Tfd. for comp, subscriptions Prom sale of reprints, ind. copies, Total Journal income Total expense (printing and mi a ling, only), Total income, both publications Annual operating deficit both publications $10,200.00 8,874.50