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Problem - Should we publish a monthly 32-page magazine, with advertising, instead of the present NAEB Newsletter ? Reason - Through ad sales, the hope would be to make enough money to support the magazine and a quarterly Journal , Points to Consider - 1* Do v® have enough readers to warrant selling ads? At a high enough rate to make a profit? Is there a need for another magazine in the field? 2* Do we have enough to say to fill both a montbfer magazine and a quarterly journal? Will people road both? Will w© downgrade the journal by moving articles to the magazine? Or will it become so scholarly as to be read by only a handful of people? 3. Printing costs * About §20 per page, for 1,500 copies plus cover, for an 8£ x 11 magazine, black ink only, with colored cover* Approximate costs: 32 pages, #7255 16 pages, #405. (Present Newsletter averages about #100 per month for 1,500 copies} pre¬ sent Journal, about #1,000 per issue for 2,100 copies*) 4* Personnel. Would need, in addition to someone to handle all advertising, 1 full-time editorial assistant, plus additional typing and proofreading help* Recommendations - FIRST, find out whether wo can sell ads. Get an ad salesman or hire some firm to find out* Have him find out also whether ads might sell in the Journal * under its present format* THEN, based on the findings, either: 1* Continue the present publications (selling ads in the Journal ) or 2* Issue a monthly magazine, with ads, and do away with the Journal entirely. Until the membership and subscription lists grow oonsideriB^FT^ do not believe we should try to issue two such publications.