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EDUCATIONAL TELEVISION STATIONS \j£j A division of NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS PHONE: 667-6000 • 1346 CONNECTICUT AVENUE • WASHINGTON, D.C. 20036 July 30, 1968 Fifth Report on Programming for the Disadvantaged Ken Clark, Project Director If any of you thought this particular summer might squeek by without any civil disturbances, news in recent days of Cleveland, Gary, Akron and Grand Rapids have surely suggested something else. No one believes television programs for, about or even by the dis¬ advantaged people of America will stop unrest or violence. But as broad¬ casters engaged in the demanding mandate of communications, do we not share a common necessity to try? Some stations have been trying very hard. Let's look at WTTW, Chicago; KCED, San Francisco; WTVS, Detroit; and WCED, Pittsburgh. WTTW conceived of a 26 weeks sociological-variety series called OUR PEOPLE. The station went after funding and found it in Illinois Bell Telephone and Western Electric. The program went into the schedule May 9th of this year. According to Edward L. Morris, Director of Programming at WTTW, this is the first program of its kind for the Negro community. It is a magazine format featuring news, entertainment and public service segments, £lus_a weekly guest, a Negro who has achieved success in his own area of work The guest segment is fashioned after the "Person to Person" idea with the host visiting his guest. . . . talking to him. . . . asking questions of him that pertain to living productively as a human being who happens to be Negro. The quest segment runs about 25-30 minutes. By design an outstanding woman from the black world is featured every third show. Celebrities are welcome, but not stressed. Ed Morris says "Accomplishment and articulatene are the bench marks. " Other features of the series included: "Club or Organization of the Week" (5-8 minutes) in which a Chicago area organization is recognized for its activities. Both specific projects and individual efforts are underscored and a liberal use of film excerpts is made. Why is this segment important? The black community has never before had