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- 2 - the media showcases open to the white world. OUR PEOPLE provides that showcase. "Buyers Guide" uses a consumers report approach which makes the audience visually and narratively aware of the price and qualitative difference in goods and services available to them, i. e. , appliances, used cars, insurance programs etc. "Buyers Alert" warns the viewers about specific types of fraud and shoddy merchandise. This 5-8 minute segment also periodically tackles advice on financial matters such as credit buying, loans etc. "Job and Educational Opportunities" (6-8 minutes) uses guest experts, film reports and a special reporter to hit an intended young adult audience. The emphasis is on job-training openings and post high school education. It also includes general employment opportunity news for Negroes. "Cuestion of the Week" (5-8 minutes) permits Chicago area blacks to ask questions on medical, educational, public safety issues etc. of local in¬ formed institutional representatives. For every program approximately twenty five people are interviewed, questioned and their answers on sound film edited to provide six to eight questions for that program's institutional representative. The questions and answers are inter-cut. The questions are limited to one area to reach for a depth response and go along the general line of "If you could ask the Superintendent of Schools one question, what would you ask him? "Action Line" uses a phone tape arrangement, inviting viewers to make complaints, ask questions etc. The program follow-up these calls directing the viewer's special interest to the right source for answers. Previously frustrated or intimidated audience members can get their answer now; The entertainment segment of OUR PEOPLE features a different Negro artist or performer each week. . . . but the entertainment is featured throughout the entire program for the sake of transition and pace. OUR PEOPLE is enlightening; it does not patronize. OUR PEOPLE crosses all economic lines; it is not psuedo-intellectual mish-mash. OUR PEOPLE is aiding the black community of the Chicago area in the bewildering, often frustrating task of self discovery. What about staffing? WTTW has hired three Negroes full time to host the series, to serve as production assistant and liaison with the Negro com¬ munity, and as reporter-researcher in that community. Additionally, the