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-5- V/TVS, Detroit recently performed a real public service to the people of southeastern Michigan in the nature of a ’’rescue operation, " and, in the process, suggested one more reason why non-commercial broadcasters must treat with programs for the Disadvantaged. . . . because they can do so honestly and without commercial pressures which can be very real. IN YOUR OY/N INTEREST, a black-white discussion format, was planned as a five part, half-hour series designed to make the white community aware of what is happening to the ghetto residents of Detroit. A local blue-ribbon organiza¬ tion called the Interfaith Action Council of Detroit came into being as a result of last summer's riots; its leadership included top religious and civic people. As Executive Producer, the Council hired Arthur Alpert who was given leave from the Public Broadcast Laboratory. Next the Council was given the green light on Use of production facilities and prime time by a local commercial station WYTJ-TV. The ; first two programs went on as scheduled. Then prior to the broad¬ cast of segment three, the management of WWJ advised the Council that it would no longer carry the program at 7:30 PM Monday evening because it "lacked prime time quality. " Y/’Y/J offered to air at 5:00 PM Saturdays or 3:30 PM Sundays. Ghetto time for ghetto programming? It didn't make sense to the Council. The Council felt that the whole project was now in jeopardy because some 6, 000 groups had been carefully organized by churches and others to view the program at the previously scheduled time. To change in the middle of the series .. you understand. Appeals to WWJ were turned down, so the Council decided to withdraw the project from the station. WTVS, Channel 56 with the agreement of WWJ had previously scheduled two rebroadcasts of the entire series subsequent to the initial airings on YfWJ. At this critical point in the project WTVS offered air time and studio facilities to produce and broadcast the remaining three programs in the series. The series was reportedly viewed by 60 to 100 thousand in group situations plus thousands more as individual viewers. Co-produced by Tony Brown, a local free lance public relations specialist and Joe Strickland, a news reporter with The Detroit News , both Negro, the series blocked out the following topics: "Alternatives to Fear". . . .which explored self-determination for the black community. "Them". . . . which tore into myths the black and white communities have about each other. (This program was the crucial one. . .it took up police brutality and made the point that local news media, both print and visual, did not report objectively on an earlier race incident).