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National Educational Radio A DIVISION OF THE NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS 1346 Connecticut Avenue N.W. Washington D. C. 20036 Telephone 667-6000 EXECUTIVE DIRECTOR ROBERT A. MOTT July 25, 1968 First Report, Radio Programs for the Disadvantaged Ken Clark, Project Director Information about what you are all doing at your stations in the area of Programs for the Disadvantaged is trickling in. Let T s open the flood gates. Gentlemen. National exposure of your program ideas can only benefit your station in the long run. More important, sharing your experiences, no matter how modest, could be of real help to your colleagues. I know you T re out there ...somewhere...but I still dont T hear the drums. However, several stations have evidenced a deep commitment to this kind of programming. Let T s take a look. KDPS, Des Moines: Dwight Herbert wrote his philosphy which bears a reprint here: ,T We must agree that to program effectively for any minority audience, a station must have guts, and a complete reorientation of traditional thought concerning non-commercial (or educational or public or cultural, if you wish) broadcasting. It cannot be a "token” effort, sandwiched in between "Evening Concert" and the "Classical Hours.” Believe me, it doesn T t work. All you get in that situation is the audience with the education, and unless you are trying to reorient the educated mind, you serve no purpose to the ghetto audience. " Makes harsh sense, doesn T t it? A "reorientation of traditional thought” is one step ... the first step ... but the most important step. KDPS programs each week eveing from 9:00 - 10:00 PM with a low key, potent series called "Soul Session.” Featuring paid , part-time staffer Ezell Wiggins, a Negro high school senior, the show goes after its audience with appropriate soul music as a hook. In between musical numbers, one to two minute vignettes of an edu¬ cational, cultural or philosophic nature are dropped in. These spots, written and produced with imagination, talk about job futures, drop-outs, history, etc. with a soft sell approach directed to teen-agers (mainly Negro). The program also includes a fifteen minute news summary. Does it all work? KDPS thinks so, and they ought to know.