Programs, Correspondence, 1968, January-July (1968)

Record Details:

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2 KDPS has also just completed a one-year trial run for in-school listening, beamed at the fourth through sixth grade levels in local Des Moines schools. A weekly, ten-minute segment entitled "Mr. Achiever" encouraging incentive, impetus, ambition, and especially self-believability. The yardstick here: 1,500 letters in one year ... and that. Friends ... for an in-school broadcast to youngsters I The series is being continued and a new one started for grades one through three. One other salvo from KDPS: Ezell Wiggins is at the station because he is talented; he is not there for window dressing. Two Negro adults have also recently been added to the staff writer-poducer Carl Williams and Jim Reed who will work primarily with the Des Moines Public Schools ITV projects. CONTACT: Dwight Herbert, Radio Director WFSU-FM, Tallahassee had a problem that others of you may share. Having built up a sizeable audience of sophisticated, well-educated, middle-to-higher income bracket listeners, programs for the disadvantaged seemed suicidal. At the same time. Manager Marjorie Newman felt her station had to move with the mainstream. Her answer: to aim productions at the known audience in an effort to promote action ... recognizing that many of WFSU T s listeners xvere in a position to do just that. Early this year, WFSU broadcast the series, "The Quest for Equality", discussions moderated by the chairman of the Sociology Department at predominantly Negro Florida A & M University. Faculty and community members centered on problems and aspirations of the Negro in the United States in general and Tallahassee in particular. "Problems of the Inner City" took up a sociological analysis of urban disorganization, the Detroit riot and the Tampa riot and other topics that have shaken loose traditional ideas about urban living. A new series is now being recorded concerning teaching Black history in the public schools. The first two: 1. Omissions of black history and culture through a survey of textbooks used in Florida. 2. The effects of these omissions on black and itfhite populations. For the future, WFSU looks with hope toward the day when it can institute a second service for the black inner city. CONTACT: Mrs. Marjorie Newman, Manager WUWM, Milwaukee is in the movement to stay. Dr. Ruane B. Hill, Director of the University of Wisconsin station reported a number of projects that have provided some unique reactions. Following initial publication of the Kerner Commission Report, WUWM aired a one-hour discussion of the Report by two University professors (one black, one white), and the pastor of a Milwaukee core area church