Programs, Correspondence, 1968, August-December (1968)

Record Details:

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-3- Some stations have reported difficulty in making meaningful contact with the ghetto. Some stations have said they offer training to minority people and have to go begging for applicants. Some stations say they can't find qualified men and women who are black to write, produce and direct. Some station producers find management still reluctant to make an all-out effort to change traditional thought regarding this new kind of programming. No one says these issues are easily resolved. The brighter aspect is that for every negative there is now a ringing positive to counterbalance. The pendulum is swinging. There is change of telling proportions. Programming and employment and employment practices of the past are daily being negated, altered, or thrown out all together. Public broadcasters across the country are discovering that deep involvement in the black-white confrontation is not only necessary to the health of a viable station operation; it is ethically, morally right - and a whole new audience and talent pool are being secured in the process. Events that would have seemed surprising even a year ago are proving bonus factors for those stations in the movement. KLRN-TV San Antonio- Austin wanted a black sportscaster for its hard news show. None was available, so the station hired the Dean of Men from a local high school on a part time basis, trained him, and watched him become an articulate and community- applauded sports reporter. The employment of minority people is on an ascending curve. * WTHS-TV, Miami needed black youth expertese for its daily half- hour series; the station invited the militant Black Students' Union of the University of Miami to research, write and produce news, history, and other features. The result: a cooperative venture that is providing a rich, innovative viewing experience. I need not labor this point. Public broadcasting has joined its multiple forces to contribute solutions to the race and poverty problems of America. The research of the past three months amply illustrates this. The question now is simply where do we go from here? There is sufficient evidence from station response to the program reports to indicate this kind of sharing of information must continue. Item: A particular underlining of public broadcasting's commitment is anticipated in the forthcoming national convention to be held in Washington, D. C. , November 20-22, 1968. A number of special interest sessions relating to the topic of this report are planned regarding broadcast radio and television, instructional programs, training and employment and promotion. The central focus will occur on Friday morning, November 22nd at the General Session when an all black panel will discuss "Soul: Does Public Broadcasting Have It?" a panel to be moderated by Dr. Kenneth B. Clark, President, Metropolitan Applied Research Center. At this writing three panelists have given firm * See Appendix B