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A division of MEMORANDUM TO: Mr. Chalmers H. Marquis FROM: Mr. C. Scott Fletcher RE: Teaching by Television Since the beginning of this year, I have noticed and read with some alarm the increasing number of syndicated columns in the newspapers and columns by local newspaper writers and also articles in various magazines concerning teaching by television. Last week I sent you an article which also appeared in the Miami Herald written by a Miami Herald writer. I don't know how many other papers it appeared in, especially Knight papers. This morning a syndicated column appeared in the Miami Herald with a heading "A Live Teacher Does Better". The main heading reads "Teaching Machines are Education's Edsels". I don't know who Martin L. Gross is or where he lives. I think it would be worth¬ while to have Sally Ehart check into this and I would like to be advised about Mr. Gross. I am beginning to wonder if the work of the (Title III) Commission of Instructional Technology is not unwittingly stirring up interest among writers about teaching by television. We must not overlook the fact that hundreds of people have received letters from the staff of the Commission asking for facts, experience, and conclusions about teaching with television and radio. I don't know if the staff of the Commission has written to educational editors of newspapers and selected magazines but I am sure that the existence of the Commission has aroused the curiosity of people in the newspaper and magazine world who are interested in various aspects of education. Unfortunately I have not read a favorable article or column on the subject of teaching by television whether it be a column which is the result of a writer interviewing students who have been taught by television or a column such as the attached by Martin Gross who states ", . .and the first results are in. The educators--if not the public--are surprised, for the program has generally proved a failure. . ." Mr. Gross then goes on to quote from various people whom I am sure have received letters from the staff of the Commission.