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- 6 - contributions of personal services by the Colleges of Agricul¬ ture and Engineering, building maintenance by the University, and the help of 15 NYA student workers. And of course it does not include contributions of program talent and effort from other university branches, state agencies, and governmental departments. To some other university stations this annual operating budget of $20,000 may seem generous, even vast. To our friends in the radio entertainment business it appears trifling. They scoff at the meager amounts set aside for edu¬ cation on the air. And whether we like it or not, they are entitled to some scorn. But some day, we hope, we shall all come to see the everlasting value of a publicly-supported broadcasting service operating in the interests of education and social improvement. Then our university stations will be adequately financed, and the cost, though considerable, will be small in comparison with the social benefits achieved through the spread of truth and understanding. We come now to Problem Number Three: Programs. In a sense this is the least and the greatest of the university station director ! s problems. Least, because the university itself is a rich storehouse of radio program material. The combined wisdom, experience, and understanding of a universi¬ ty community offer an inexhaustible wealth of talent and pro¬ gram content. Here associated in one place are persons whose knowledge embraces all sciences and all arts. Here are lec¬ turers who fill their halls with students, teachers who devote their summers to travel and research, scholars who can pre¬ sent and interpret the best in foreign cultures. Here are scientific explorers, travelers, musicians, and authors. In a dim laboratory somewhere on the campus late at night there ! s a quiet but gripping search.for the unknown. In a fourth floor classroom somewhere a gifted teacher in¬ spires students to find new experiences in books. Somewhere a historian opens up vistas into the life and thought of the past. In a crowded lecture room somewhere a professor guides his students in a grasp of world affairs and of their place in the scheme of things. Somewhere, everywhere in a great uni¬ versity there is constantly going on that finest of earthly endeavors, the quest for knowledge and understanding. Here, then is the radio director 1 s paradise of potential programs. Here is the home of radio education, a center of cultural growth and extension, the only kind of home from which true education may be expected to emanate. But how to convert this wealth of potential talent and material into appealing radio programs? — that.is the station director’s task now. How to select and train writers.