We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
- 2 - homes. However, this number grows smaller all the while. In casual conversation with almost any member of the faculty, one finds that they spend a considerable numbers of hours listening to the radio-many mere than they commonly admit-some having pet programs which they hesitate to forego for social engagements. I grow quite impatient with this attitude, and 1 have come to believe that it furnishes the first point of attack in any program of college or university broadcasting. We would-be highbrows have devoted too much time to criticism of the weaknesses of the radio and too little time to articulate appreciation of and constructive suggestions for the best the radio*Jias to offer. In the second place, it seems difficult to convince the faculty that there is any place for the local radio station expept for local advertising and local athletics They will grant that there is a place for local newspapers, but they fail to grant similar justification for the local broadcasting station. It takes continual empha¬ sis upon this point to get them to prepare their radio programs in terms of the needs and interests of Southwestern Michigan which is largely rural. They much prefer scholarly academic generalizations requiring from fifteen to thirty minutes to read. There are times when I am tempted to think that such is the professorial turn of mind so why not accept that fact and leave broadcasting to those with a better lis¬ tening audience consciousness. But being one who believes firmly that publicly- owned and controled institutions of higher learning have an obligation just as surely to their service area as to campus students, I return again to stress upon the rural audience of Southwestern Michigan. Just as surely as elementary and high school teachers are expected to learn the technics of visual and health education, college and university professors should master new technics of presenting their subject- matter,