"A Statement by Radio Station WOI" (April 26, 1946)

Record Details:

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- 12 - However ve are severely handicapped in serving -our listeners* both by the absence of nighttime broadcast periods and by the variable sign-off period in the winter months Me are always * by the denial of nighttime, denied a majority of male listeners^ and each time a successful summer program period is built up* its effectiveness must be terminated when the shorter days coo© This arrange¬ ment is incongruous a Much of VOI*s program material accrues from the college and kindred organizations. Thus* by far the greatest amount of program material is available during those months when the college mid the schools are in session., September through May But under 1/01* c broadcasting assignment* and during the periods of maximum listening, ve have the fewest hoars at the time when we have the most programs® and inversely,, we have the most hours at the times when we have the fewest college programs This is mantfsefely an unfavorable position, V01 feels that it la performing a needed and valued service for the citisena of Iowa* who support it financially,, MCI also feels that any success in its perform anoe only indicate© more clearly the limitations imposed by inability to operate at nighttime hours, VOI is forced to deny raany groups the privilege and right of appearing on the air because of sheer physical impossibility in terms of time available, and furthermore* is unable to satisfy many general listener requests^ for services which are desired by men* as well as women, in the way of (l) special services and (2) a listening choice at night. It ie interesting to note that in soite of MOP© status as a daylight station* that under War daylight savings time whan the evening hours were, in effects somewhat extended for several months of the year, that • evaral programs of semi- classical, classical music*, news and public affairs programs achieved sufficient interest and listener following so that VOI shows up with considerable strength as a w nighttime station*’ in the 1945 Iowa Eadio Survey, conducted by Dr, Forest ban and distributed by Station MHO. 1*01 ranked 8th among Iowa station© ’'heard regularly at nighttime”, ahov/ing 5„6£ of the response among the questionnaires. This ranked MOI Humber 8 cut of a sequence of 14 Iowa stations regularly heard \ night Ira©.© • # •