"A Statement by Radio Station WOI" (April 26, 1946)

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t «1-:TI«3s STH-Tal y OF 1946 ■ 01 FuHr SW.VOb . In June, 1945, four thousand seven hundred twenty-six cu. these ouestionaires were sent to farmers at Iowa. Tb®y were sent to farmers operating ten or more acres. The mailing list was obtained from a random sampling made by employees of Wallace’s Farmer iMaSiSS ° f th ^ t magazine s Iowa subscribers*. Of the one thousand four hundred and fifty-nine qucstlonaires returned, nine hundred and seventy four or twenty and six-tenths percent of the total number sent were tabulated * The distribution by farm size in the tabulated responses follows very closely the distribution by size of Iowa farmers with some slight shewing in the tabulated questionaires toward the larger acreages. Eeturns were made from aii ninety-nine counties in Iowa. The most significant responses showing rOI«s status among mid-west radio stations carrying agriculture inflation are those given to question three of the survey which asked, (a) what station was favored for listening to far J‘ and (b) which was the most popular market information station. In the general farm information part oi the question, the following results were made. ?"0I received three hunorecn fifty-six or twenty-five and six tenths percent oi the thousand three hundred and ninety-two first, second, and thir place votes cast for favorite farm information station. This placed V'OI in second '*?ace among Iowa stations, h0 being the only station showing a larger return. Tne ^^i^wing table list the number of responses and percentages of the fxve reading stations in this question. In the part of the question devotee to favorite market information. W0I was again in second place with twenty percent of the two thousand one huridred and forty-four responses, IhO was the only station which surpassed VOI here having thirty percent responses. The following table lists the six leading stations in this portion of question one. 30 * 1 $ 20.1 9*5 8.7 3.6 3*3 The remaining votes Thus it is seen over 111 ween or nwe -- — . . „ that WOI is a strong second in both categories receivlng more^^ than half as many votes as WHO in both brackets (farm and more than twice as many as the next preferred station. STxvtteiT