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- 2 « In a question which asked for an indication of the preferred time for the reception of a complete and detailed weather summary, two day times and two evening times stood out as most desirab3.e broadcast hours for weather. In the day time, from 6sGO A.?/, to 6:00 P#M« the answers peaked at 7:00 A.M. with one hundred and forty-three or eighteen and four tenths percent of the seven hundred and seventy-three votes cast# Twelve noon received one hundred and thirty- two or sixteen and nine tenths of the seven hundred and seventy-three votes# W0I, with no commercial commitments, can bring adequate weather coverage at either of these times# The most popular evening times are 6:30, with one hundred and thirty-eight votes or seventeen and nine tenths percent of the seven hundred and seventy-three votes cast for night hours, and 8:00, with one hundred and forty or eighteen and one tenth percent of the evening votes# Here again V 01 is in a fortunate position# With no network connections It can, if on the air, provide complete, adequate, and necessary weather Information at the times the farm people of Iowa need and want it* questions thirteen and fourteen show most clearly what V01 could do in the way of public service were it given evening broadcast time<» Question thirteen asked when the answerer now listened to his final news and weather broadcast of the evening# The answers were piled up at 10:00 and 10:15 P.M* with the former getting two hundred and twenty-nine or twenty- nine and nine tenths percent of the seven hundred and sixty-six votes cast, and 10:15 receiving two hundred and thirty-two or thirty and four tenths percent of the answers# This Indicated a fairly late listening to final news, a time when the local stations are first clear of network programs after 6:00 P*M« Question fourteen asked the person answering questions ire to indicate what time he would choose as the most convenient time for a final news and weather broadcast# The peak in this case moved from 10:15 P.M. to 9s00, with that hour receiving two hundred and fourteen or twenty-six and seven tenths percent of the eight hundred and two votes cast on that question# 10:00 P#?*!# fell from its question thirteen figure of twenty- nine and nine tenths percent to eleven and six tenths percent, a clear indication that given their choice, the farm listeners of Iowa would rather listen to an earlier final newscast than they now have available# One more question of the sixteen that were asked, shows what a public service station could do in the state of Iowa to provide needed and asked for information# question fifteen asked the respondent to indicate whether or not he would listen to an evening farm broadcast, and asked him further to list the best time for such a broadcast* Five; hundred and seventy-one, or sixty-four and eight tenths percent, of the eight hundred and eighty-one persons answering this question said that they would listen to an evening farm program# Thirty-five and two tenths percent said they would not# When asked for their favorite hour, the answers lined up as follows: