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- 2 - TEE NEEDS OP EDUCATIONAL BROADCASTING F, H # Lumley Ohio State University There are at the present time several deficiencies in the functioning of educational broadcasting in the United States. Conditions which handicap further development of radio as an educational medium are; (l) lack of adequate publicity for educational programs; (2) lack of balance and appropriateness in the presenta¬ tion of educational programs; (3) lack of syndicated educational features, either available by wire transmission or recordings; (4) lack of adequate remuneration for educational talentj (5.) lack of development of listener organizations. The average listener is now in a state of hopeless confusion as far as know¬ ledge of programs, educational or otherwise, is concerned. The listings of the newspapers are inadequate and tantalizing. Other special listings put out by educational stations, organizations, and departments of commercial stations are necessarily limited in scope. A unified program information service is needed. I hooe the time will come when educational programs will be listed in regional program bulletins, and listeners will subscribe to such a service. The programs will be given not only by time of day, but classified under subject matter as well. The listener who wants to hear- a talk on economics will not have to search diligent ly for mention of such a talk in among countless other program listings. Program balance is an expression which the listener has learned to forget. By this I mean that sequences of programs now bear little if any relation to one another. Therefore groups of programs should be intrinsically related within cer¬ tain periods of time. The least time for which programs may be balanced should be cne hour, and two hours is preferable. No one would think of going down town to a mcvie which lasted only 15 minutes, nor can the radio listener be expected to stay heme to listen to a 15-minute program which comes in the middle of the evening Yue must build programs which the listener will prefer to other types of educational offerings or entertainment. This can only be done if the programs are of exception al interest or form a coordinated presentation of sufficient length to justify the