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/ N-A-E-B NEWS E T T E R National Association of Educational Broadcasters Madison, Wisconsin — February 17, 1936 A LETTER FROM THE " PREX" Greetings! Back from three months’ observation of broadcasting in Great Britain, I am glad to send to our members and friends my cordial greetings and a brief account of my impressions* Let’s pass quickly over the formal acknowledgment of the honor you did me at the Iowa City conference. Not that I treat lightly the honor of this posi¬ tion — I am highly sensitive to that. But I am more concerned with the work, involved. There’s work aplenty — and for all of us — if educational radio is to take advantage of current unrest and activity and emerge fullstatured and strong. My trip was only part of a general effort to discover the best in radio abroad and to bring about an exchange of ideas and experiences. Lester Ward. Parker of Rochester, New York, has just returned from a six months’ fellowship in Great Britain, making a most exhaustive study of school broadcasting. Tracy F. Tyler spent several weeks abroad, observing radio on the continent as well as development of the British Broadcasting Corporation* High officials of both national networks were on a tour of observation in Europe during the late sum¬ mer. Last month Felix Greene, personable young man whom I had the pleasure #f knowing in London, arrived in New York to establish representation and head¬ quarters for the BBC in this country* And now, at the invitation of the General Education Board, Professor Arthur Lloyd James, Honorary Secretary of the BBC Advisory Committee on Spoken English, has come over from England for a visit of four to six months. Professor Lloyd James has been close to radio, during its growth in Great Britain, and his observation on American broadcasting will be invaluable. To him Parker and I are much indebted for wise, friendly counsel and guidance on our studies* There is, then, considerable activity towards interchange and understanding. This should result in real gain for American Broadcasting. There is much.we can learn about good taste, about high level of program content, about unimpas¬ sioned interpretation of events> about true emphasis^ about careful planning with supplementary printed aids -- and, of course^ about publicly-supported broadcasting service under the control of a public corporation. for specific program ideas and presentation techniques -- it is natural that the United States, with more than 600 stations Outdoing each other for listener attention, should show faster grovrth. And frankly, the impersonal, style of radio address in Great Britain occasionally slips into seeming indif¬ ference, with a definite lack of vitality. Much of our American broadcasting, on the contrary, in its feverish effort to grab and grip the attention of the listener, is super-charged with artificial fervor. It is guilty of misplaced x\