We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PROGRAM SUMARY - 2 - Monday Morning Session —Mr. Wright, presiding— Dean C. M. Thompson , was introduced by Mr. Wright and in behalf of the University of Illinois welcomed the delegates to the campus. He characterized the radio and the automobile as the two factors exerting the greatest influence on American life. ’’Few of us”, he said, ’’fully realize the important part the radio plays in guiding our thinking.” He acclaimed the radio as tho greatest factor in unifying the American people. H, B, McCarty. President of N-A-E--B, sounded the keynote of the convention when he optimistically reviewed the objectives of the Association and again pointed to the need for individual demonstrations of what could be done. He called attention to the renewed efforts of commercial broadcasters to entrench further the ’’American system” by high-pressure methods. ’’They”, he said, ’’realize that they are subject to criticism. Congressional attitudes and public opinion are not entirely favorable to their position. The present is an opportune time for educational broadcasters to demonstrate their place in the picture.” Every station should have its plans for the future, based on real needs, well defined. The essential requirements for getting ahead, he said, are, strong local support, a good program service, and cooperative action between stations. In concluding, he said that the problem of radio educators is the problem of facilities. Educators can build programs, they can hold audiences, they can render a service-if they can but have the opportunity and assurance of access to the radio audience. Hi. Ls_ Griffith . WOI, in speaking on the topic ”How Educational Stations Win and Hold Listeners” said that careful audience studies should be made in each station’s aroa to determine the real interests of minority as well as majority groups. "Too often”, said Mr. Griffith, ’’stations are run in the ’interest, convenience, and necessity* of the fellow who runs the radio station.” Publicity on programs is essential to building audiences. He cited the use of station facilities, printed programs, newspapers, person-to-person talks, studio visits, congenial announcers, service to non-profit groups, and a good program service as factors not to be overlooked. ”To repel listeners effectively”, interjected Mr. Griffith, ’’use all the free transcriptions, ballyhoo scripts, and ’chicken-pie supper announcements’ that come in.” A specific program service is necessary. It is impossible to serve all of the people all of the time; but it is possible to serve a large portion well. L. A. Astell . of the University of Illinois, reported on an investigation of ’’Auditory Education” he had worked with. In secondary schools, Mr. Astell said, the radio must keep pace with educational trends. He mentioned the inter-school unification possible and the possibilities for training in service. Physical equipment in schools must be adeq uate. Good receivers and. amplifiers are needed, as is acoustical treatment for comfortable listening. An administrative organization and capable consultants should be available for effectively using radio in the schools.