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4 . American countries and granted W1XAL the frequencies of 11,730 and 15,130 with 20,000 watts power* These frequencies, along with two others assigned General Electric by the Commission-, are to^ be used in the interests of Inter-American affairs, in accordance with an agree¬ ment made at the Montevideo Pan American Conference in 1933. But let Loring Andrews tell the s,tory. He says, M For some few years the Government had been in possession of four short wave frequencies which it had been reserving for projected use by a government operated station. Such a use had not come to pass so it was decided to assign them to other broadcasting institutions for their use. They have been known as Pan-American frequencies. Two of them, 15.13 megacycles (19.8m.) and 11.73 megacycles (25.6m.) were as¬ signed to the World Wide Broadcasting Corporation which operates the transmitter through which our programs are broadcast. These two fre¬ quencies we're going to use for transmitting special programs in Span¬ ish, Portuguese and French to South and Central America and the out¬ lying islands. Later they may also be used to relay some of our regu¬ lar broadcasts in English in the same direction. The use of these frequencies for Pan-American transmissions is in a rather close way a continuation of President Roosevelt’s good neighbor policy, so well set forth at the conference in South America a. year and a half ago. So far as we are concerned the use of these frequencies means only an extension of our Pan-American service, since we have regularly on Friday evenings since last November been broadcasting special programs to Latin-America in cooperation with the Pan-American Union, and since January 1 on Monday evenings as well." The present operating schedule of W1XAL is: Freq. 15.25 Me. 15.13 Me. 11.79 Me. 6.04 Me. 11.73 Me. Mondays thru Fridays 1:30 to 3:00 pm. E # S.T. 3:15 to 3:45 pm. E.S.T. 4:45 to 6:30 pm. E.S.T. 7:00 to 8:45 pm. E.S.T. 9:00 to 10:00 pm. E.S.T. Saturdays Sundays 11:00-12 M. 6:-00-6:»30 pm. 1:00-6:30 pm. 8:00-9:00 pm. PICKUPS , February, 1938, published by Western Electric, quotes Harold Hough, general manager of WBAP, Fort Worth, as saying radio stations need more personality. If there is anything wrong with radio today, according to Hough, it is the lack of individuality in programs and stations. Mf We are too imitative today 1 , he says, ’The people we like.best are those who have distinct individual personalities. Radio stations should have personalities, too, and be different from other stations. No two areas are the same. People in any one are© have a distinct group personality. They have their own customs and traditions. The radio stations that serve them should reflect this personality. "'Instead of this, stations are too apt to copy others. We. have vogues which sweep broadcasting. Once it was sopranos, and we had. sopranos until listeners were sick of them. Then we had hill billies, next amateurs, and now we have Hollywood! "There is much material and talent right at home if stations woul just go to the trouble to develop it, Hough thinks. ’Why, we have kid