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NAE3 NEWS LETTER......PA(3E 5. MAY '« *9^3* SMEAR THE PIE ALL OVER THE LISTENER'S FACE* There are still those who criticize educationally owned stations because THEIR PROGRAMS DO NOT CONTAIN AN ABUNDANCE OF ENTERTAINMENT FOR THE MASSES* For many years the University of Illinois, Station WILL, has carried the slogan “The University of the a ir m and we have tried to live up to that standard. Some of our programs are built around showmanship and a large prrt OF THE TIME IS DEVOTED TO MUSIC, BUT THE SHOWMANSHIP TYPE OF PROGRAM IS EDU¬ CATIONAL AND THE MUSIC IS NOT THE JAZZ VARIETY. Not ONLY DO WE BROADCAST TALKS OF THE COMMONLY ACCEPTED lengths of ten and TWELVE MINUTES ON SUBJECTS WE THINK HAVE SOME RATHER GENERAL INTEREST, BUT WE EVEN GO AS FAR AS TO BROADCAST LECTURE COURSES OUT OF THE UNIVERSITY classroom. Last year 37 such courses were aired. Many of these lectures run A FULL FIFTY-MINUTE CLASS PERIOD^ AND OUR LISTENERS LIKE THEM 0 Frankly we have never made a listener survey because such surveys cost money —MORE MONEY THAN WE THINK WE CAN JUSTIFY FOR THIS TYPE OF THING. RATHER GENEROUS FAN MAIL THOUGH INDICATES APPROVAL OF OUR PATTERN. AFTER ALL, \ HE University itself does not survey the student body to see what type of COURSES T!,E STUDENTS THEMSELVES WANT AND HOW THOSE COURSES SHOULD BE OFFERED. ?C ARRIVE AT CUR PROGRAM SCHEDULE, A GROUP OF US SIT AROUND THE TABLE AND AFTER WE HAVE SCHEDULED THE STANDARDIZED T^PE OF THING WE DO-MUSIC, NEWS, MARKET REPORTS, BOCK REVIEWS, THE FARM AND HOME HOUR, ETC.—WE TRY T> DETERMINE WHICH OF THE SEVERAL HUNDRED COURSES BEING OFFERED IN THE FOLLOW¬ ING TERM HAVE SUBJECT MATTER WHICH SHOULD PROVE OF RATHER GENERAL INTEREST. After the courses have been determined, we attempt to pick that lecture SECTION IN EACH COURSE WHICH IS ADDRESSED BY THE BEST RADIO PERSONALITY IN THE GROUP. TO THE UNINITIATED THIS MATTER OF CLASSROOM BROADCASTS MAY SOUND HOPELESSLY DRV AND STILTED. We HAVE POUND, HOWEVER, THAT THIS TECHNIQUE IS FAR BETTER