NAEB Newsletter (May 1943)

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-NAEfl NEWS LETTER.. RASE 6,. MAV '* '9 3 THAN THAT WHICH INVITES INTO THE STUDIO AN AUTHORITY WHO READS FROM MANUSCRIPT. ’HERE IS NOTHING WORSE IN RADIO THAN TO SIT AND LISTEN TO SOME¬ ONE WHO IS OBVIOUSLY READING. S INCE AN EXTEMPORANEOUS LECTURE IS FAR BETTER, THIS GROUP OF CLASSROOM BROADCASTERS ARE THOSE WHO KNOW THEIR SUBJECT MATTER SO WELL AND HAVE PRESENTED (T SO OFTEN THAT THEY SIMPLY TALK INFORM¬ ALLY, BUT DEFINITELY, TO THE CLASSROOM AUDIENCE, ^OR THE MOST PART THEY 00 A GOOD JOB. »E USE A LAPEL MICROPHONE WHICH GIVES THE LECTURER ABSOLUTE FREEDOM INSOFAR AS HIS CLASS IS OONCERNEO. I SHALL BE THE FIRST TO AOMIT THAT OUR PROGRAMING TAKES WS IMMEDIATELY OUT OF THE “MASS AUOIENCE M CATEGORY, LISTENERS IN OUR AREA ARE NOT CHEATED, HOWEVER, FOR THEY HAVE ACCESS TO AT LEAST TWENTY-FIVE OTHER STATIONS AND THEREFORE ARE NOT DENIED THE ENTERTAINMENT TYPE OF PROGRAM, C ONVERSELY, THOSE WHO 00 NOT FIND STA8SFACTI0N IN COMMERCIAL PROGRAMS HAVE AN OPPORTUNITY TO LISTEN TO WHAT WILL IS DOING, AFTER ALL, WHY SHOULDN'T THE WILL PROGRAM SCHEDULE BE PREDOMINANTLY EDUCATIONAL? DURING ALL ITS 75 YEARS THE Un|VER« sity of Illinois has never seen fit to introduce burlesque shows, vaudeville, ETC, TO ENTICE STUDENTS TO ATTEND, ShOUCJ^N 8 T ITS RADIO STATION FOLLOW A LIKE PATTERN? WE FEEL IT OUR DUTY TO THE PEOPLE OF THIS STATE TO MAKE IT POSSIBLE FOR THEM TO HEAR PROGRAMS THAT WILL GIVE THEM MORE THAN MERE ENTERTAINMENT, AT RANDOM: Dio your engineers reao the article by A 0 James c.bel, Chief Engineer for WILL, in the April issue of COMMUNICATIONS? Article was titled, “Characteristics of High Fidelity Systems, h ..Herbert Scott, Director of Extension for the Diversity of Oklahoma for last 16 years, has entereo the U„ S. Navy.Waldo Abbot, Ojrector of Broadcasting for the University of Michigan, has dispatched another letters his former “studes", Waldo says it really doesn't take much effort, byt Dave Owen, also of Michigan, insists Waldo spent a week on the latest effort.The Wisconsin School of the a,r ,s in its twelfth year, with A registered enrollment of 303 ,