We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
NAEB SEWS LETTER PfiGE 7 June I, 1943 UNIVERSITY PICTURE FROM ALL STANDPOINTS, INCLUDING PUBLIC RELATIONS.. While 1 believe that universities should make a sensible and reasonable use OF THEIR RADIO FACILITIES FOR DIRECT PROMOTION OF THEIR ACT I VIT1ES, THE GREATEST PUBLIC RELATIONS BENEFITS Wl LL BE GAINED BY INDIRECTIONo A RADIO AUDIENCE SOON Wl LL TIRE OF HAVING Y U TELL HOW GOOD YOUR INSTITUTION IS; IT WILL NOT BECOME WEARY OF HAVING YOU SHOW HOW GOOD YOU ARE. IN OTHER WORDS, A TALK ON THE OUTSTANDING OUALITIESOF YOUR MUSIC DEPARTMENT HAS A NEGLIGIBLE INFLUENCE COMPARED TO THE IMPRESSION GIVEN BY A PROGRAM PRESENTING THE STUDENTS AND FACULTY IN THAT DEPARTMENT, A TALK ON HOW GOOD YOUR DEPARTMENT OF ROMANCE LANGUAGES IS WON * T COMPARE IN PUBLIC RELATIONS VALUE AND DIVIDENDS WITH A GOOD SEF I ES OF RADIO BROADCASTS BY WIEMJ^IRS OF THAT DEPARTMENT, AND YOU CAN * T CONVINCE YOUR LISTENERS THAT YOU HAVE AN OUTSTANDING FACULTY BY TELLING THEM SO, IF ON THE OTHER HAND YOU ARE USING FACULTY MEMBERS ON YOUR PROGRAM WHO MUMBLE AND FUMBLE IN THEIR RADIO PRESENTATIONS, IN SUMMARY, RADIO RIGHTLY USED CAN BE THE MOST IMPORTANT PUBLIC RELATIONS ASSET OF THE INSTITUTION, It REACHES MANY THOUSANDS OF PERSONS WHO HAVE NO OTHER CONTACT WITH THE SCHOOL, IT HAS WITHIN IT THE POSSIBILITIES FOR GOOD PUBLIC RELATIONS, AND ALSO FOR BAD, It NEEDS TO BE INTEGRATED AS CLOSELY AS POSSIBLE WITH THE REST OF THE INSTITUTIONAL PROGRAM, RATHER THAN BEING PERMITTED TO GO ITS OWN WAY AS JUST ANOTHER DEPARTMENT OR BUREAU, WKldo Abbot: I* The University of Michigan has been broadcasting over COMMERCIAL STATIONS SINCE 1925, A 8 At present, over stations WJR, 50,000 watts, Detroit; WWJ, 5,000 watts, Detroit; WCAR, 1,000 watts* Pontiac B. Station WKAR, 5,000 watts, Educational station, Michigan State College, East Lansing, II; Public relations from the University standpoint, consist of interpreting the University, A, Not necessarily to increase enrollment, B, This allows nearly evefy type of program. 1, With the more powerful network stations, the formula is showman¬ ship AND INFORMATION, 2, With the local commercial stations the formula is showmanship AND EDUCATION, 3, With the education stations the formula is education and showman¬ ship, III, Maintaining friendly relations with the commercial stations, a. Select the station that you intend to stick by. D 0 n*t shop around, B, Be active in the station. Know everybody. Give club lectures, etc.