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NA EQ NEWS LETTER Page 9 June I, 1943 8E TO STOP THERE - THE PROGRAM IS BOOKED, YOUR JOB IS DONE, THE RADIO PEOPLE CAN WORRY FROM THEN ON, A MOST BEAUTIFUL WAY OF NOT BUILDING GOOD PUBLIC RELATIONSo INSTEAD YOU HAVE JUST BEGUN THE JOB. YOU MUST NEXT SEE THAT ALL PARTICIPANTS ON THE PROGRAM ARE ADVISED AS TO TIME AND PLACE AND THE PA FT THEY PLAY IN THE PROGRAM AS A WHOLE; TO SEE THAT THE CONTINUITY IS PREPARED, AND SENT TO THE NETWORK; THAT THE MUSIC, IF ANY, IS SELECTED, THE NAMES OF THE COMPOSITIONS, COMPOSERS AND PUBLISHERS SECURED; THE SPEECHES WRITTEN AND COPIES SENT TO THE NETWORK FOR OKEM AND TIMING; THAT THE PROGRAM IS PROPERLY TIMED, AND THAT THE PARTICIPANTS ARE AT THEIR APPOINTED PLACE LONG ENOUGH AHEAD OF TIME FOR A COMPLETE REHEARSALo EVEN THEN YOUR JOB IS NOT DONE o In THE FOURTH PLACE, IT IS UP TO YOU TO SEE THAT THE PROGRAM IS PROPERLY PUBLICIZED, THAT YOUR SCHOOL, YOUR ALUMNI AS WELL AS THE PUBLIC AS A WHOLE IS THOROUGHLY FAMILIAR WITH THE FACT THAT YOUR SCHOOL IS BROADCASTING AT SUCH AND SUCH A TIME, ON SUCH AND SUCH A NETWORK, WITH OUTLET OVER SUCH AND SUCH A STATION* By NOT COMPLETING THE LAST PHASE IN YOUR ROLE, YOU ARE LEXTING THE NETWORK AND ITS AFFILIATED STATION DOWN AND YOU HAVE ADDED THE F < N A L LINK IN THE CHAIN OF BAD PRACTICES IN YOUR PUBLIC RELATIONS DEALINGS /WITH THE NETWORKS* THE PRESIDENT SPEAKS And HIS INTIALS ARE FOR, BUT GDW —GILBERT D„ WILLIAMS, PRESIDENT OF MAEB* IN A MOOD FOR WRITING ONE DAY, G|0BS SENT ME A LONG DISr>*TCH, EXCERPTS OF WHICH I * LL QUOTE (AND I DON'T MISQUOTE HIS INTENDED COMMENTS BY EDITING H I STILL THINK THE DAY OF LONG HAIRED, THIS-IS-GOOD-FOR-YOU-SO-YOU-MUST- LISTEN IS PAST« At WBAA I've TRIED TO BORROW THE BEST OF COMMERCIAL PRACTICES TO CORRELATE WITH NO^I*COM\€ RCI AL ADVANTAGES* I WANT ALL THE LISTENERS I CAN GET, NOT IIU ST THE “tjPPER 5^" . WHEN I FIRST TOOK OVER WBAA, I MADE SPECIAL TRANSCRIPTIONS TO ENDER THE Ouflt0 INSTITUTE COMPETITION* IT TOOK ME A COUPLE OF YEARS TO REALIZE WHAT THEY WANTED WAS FORMAL EDUCATION, SOMETHING THAT COULD BE WORKED INTO A H|STORY OF THE ^AST-WEST, INTERAWER ICAS AND All POINTS North sort of definite course in grade school or high-school* The subcle APPROACH, THE SNEAK«UP-ON—THE-BL I ND-S1DE WAS THROWN OUT OF THE COMPETITION* IT HAD TO BE DEFINITE, INALIENABLE TO SPECIFIC CLASSROOM COURSES* So I STOPPED ENTERING TRANSCP1PTIONS« At THE SAME TIME THE IDENTICAL DISCS BROUGHT MUCH FAVORABLE ATTENTION WHEN BROADCAST OVER WBAA , BOTH FROM ADULTS AND YOUNGER PEOPLE* The above is merely a preamble to my reactions concerning some NAEB’s comments to Phillip Cohen re the distributing effect of the “commercial type 1 ' voices ON THE 0^1 I-MINUTE SPOTS. WHY? MUST EVERYTHING ABOUT AN “EDUCATIONAL” STATION BE COMPLETELY AT VARIANCE WITH A GOOD COMMERCIAL STATION? I THINK IF MORE OF US USED MORE AVERAGE TECHNIQUES, WE WOULDN’T BE LOOKED UPON AS A THING APART. CERTAINLY MOST OF BROADCASTING TECHNIQUES ARE BASIC* If WE CANNOT HAVE SOMETHING IN COMMON WITH THE PROFESS IONSLS IT*S TOO BAD* I REMEMBER WAY BACK "'HEN PROFESSOR GORDON STARTED WITH HIS SWELL WORK OVER W HA 0 It CERTAINLY WAS MABB APPEAL; HIS THOUSANDS OF LISTENERS WERE NOT 8EING FORMALLY EDUCATED, BUT THEY LOVED IT." DOTS AND DASHES WHA, the Wisconsin state staion on the Univepsity campus, claims the title