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NAE8 N EWS LETTER Page 3 OCTOSOR I» 1943 On THE NEW FM BAND, LET ME ASSURE YOU, YOU* RE GOING TO BE TRAVELLING IN FAST COMPANY. YOUR PROGRAMS VILL BE COMPETING, SO FAR AS GENERAL LISTENERS AT LEAST ARE CONCERNED, VITH THE BEST THAT COMMERCIAL RADIO CAN OFFER ® ANO REMEMBER, 1T*S EASY TO PLAY HOOKEY FROM A RADIO SCHOOL® A MERE TWIST OF THE DIAL WILL SHUT OUT I7TH CENTURY HISTORY OR TRIGONOMETRY ANO BRING IN Jack Benny or the results of the World Series® I am myself a great BELIEVER IN COMPETITION, ANO l HAVE A NOTION THAT, IF EDUCATORS DO THEIR PART AND DO IT WELL, COMPETITION BETWEEN THE ADJACENT COMMERCIAL AND NON~ COMMERCIAL FM BANDS WILL RESULT IN IMPROVED PROGRAM SERVICE ON BOTH BANDS® IN ONE SENSE, OF COURSE, ALL RADIO IS EDUCATIONAL, FOP BETTER OR WORSE» The LOCAL COMMERCIAL STATIONS AND THE NETWORKS ALIKE ARE EDUCATING ^STENERS EVERY HOUR OF THE DAY AND NIGHT® I SUPPOSE THE SYMPHONY AND THE 0pCRA AR * MUSIC EDUCATION WHETHER THEY ARE TREATED IN THE CLASSROOM OR ARE SPONSORED BY A ROOFING COMPANY. SIMILARLY THE NEWS PROGRAMS WHICH HAVE OONE 80 MUCH TO MAKE COMMERCIAL RADIO AN INDISPENSABLE PART OF OUR DAILY LIVES ARE NO LESS EDUCATIONAL BECAUSE THEY ARE NOT CALLED COURSES IN CURRENT EVENTS® The TECHNIOUES for REACHING AND impressing mass audiences so skillfully OEVELOPED BY COMMERCIAL RADIO CAN AND INDEED MUST BE APPLIED, THOUGH PERHAPS IN SOMEWHAT MODIFIED FORM, IF THE NEW EDUCATIONAL FM STATIONS ARE TO LIVE UP TO THEIR PROMISE. By THAT I DON’T MEAN TO SUGGEST THAT SUCH SLOGANS AS M THE SQUARE OF THE HYPOTENUSE IS EQUAL TO THE SUM OF THE SQUARES OF THE OTHER TWO SIDES SHOULD BE SET TO MUSIC AND PLUGGED HOME TO THE TUNE OF "TWICE AS MUCH FOR A NICKEL, TOO —PEPSI-COLA IS THE DRINK FOR YOU**® BUT I DO WANT TO SUGGEST THAT THE DRAMATIC AND NARRATIVE TECHNIQUES WHICH HAVE PROVED SUCCESSFUL IN COMMERCIAL COMPETITION ARE NOT WITHOUT THEIR LESSONS TO THE EDUCATOR SEEKING TO USE A NEW AND SENSITIVE MEDIUM® ^U6H PROGRESS HAS ALREADY BEEN MADE IN THE DIRECTION OF INTRODUCING ”LISTENER INTEREST” IN EDUCATIONAL PROGRAMS. IF THE NEW FM STATIONS ARE TO SUCCEED, THAT PROGRESS MUST CONTINUE® IT 18 CERTAINLY NOT TOO EARLY TO BEGIN PLANS FOR THESE FIVE EDUCATIONAL 6HANNELS« DURING THE WAR PERIOD, OF COURSE, EQUIPMENT AND MANPOWER SHORTAGES ARE PREVENTING IMMEDIATE EXPANSION® AFTER THE W ’AR» HOWEVER, EQUIPMENT WILL BE FREELY AVAILABLE; PLANS SHOULD BE LAID NOW TO GET GOING AT THE EARLIEST POSSIBLE DATE. For INEVITABLY, AFTER THIS THCRC W11-1- HAVE TO BE A RESHUFFLE OF FREOUENCY ASSIGNMENTS. WHOLE NEW PORTIONS OF THE SPECTRUM, FORMERLY DEEMED USELESS, HAVE BEEN OPENED UP THROUGH WARTIME RESEARCH, WHILE THE EXPANDING NEED FOR WORLD-WlOE COMMUNICATIONS AND ESPECIALLY THE VAST NEW AVIATION USES OF RADIO, WlLL IN ALL . . ro CROWD THE POSTWAR ETHER EVEN MORE TIGHTLY THAN THE COMPARATIVELY SMALLER SPECTRUM WAS JAMMED BEFORE THE WAR® In SUCH A RESHUFFLE, THE FR ENDS OF EDUCATIONAL RADIO WILL CERTAINLY WANT TO ”°. L ° T ?o'wh?ch'EDUCATIONALFRE- IF LETHARGY PREVAILS, AND OTHERS SEEKING r DUCAT , 0 NAL STATIONS ARE GOING Srr^T^^^S S^CULT OR IMPOSSIBLE T0^C0NT*INUE THE RESERVATION OF UNUSED FREQUENCIES® I TRUST THAT THE MEETING HERE TODAY WILL ”^ R DS E THE T rULLEST N pOSSl’BLE utTuIAtJSS o^the'fm 1 educational sand in the service of American education.