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NAEB NEWS LETTER Page 4 September 5 , 1944 RECEIVING AT LEAST A THREE-DAY BREAK. CBS COMMERCIAL SHOWS RATED 7,360 POSTERS TO THE NON-NET COMMERCIAL’S !,Q80, WINDOW DISPLAYS WERE JUST ONE MEDIUM USED TO SELL THE STATION AND ITS PROGRAMS** Typical of WHCU’s merchandising was the jqs done by the Rym Berry program for Babson BroSo Dairy Equipment. Five different kinds of printeo matter, FROM A CATTLE WEIGHING TAPE TO POST CARDS, WERE USED TO BRING THE STORY of Babson to dairy prospects. WHCU * S POSTSCRIPT TO THE EFFECT THAT BaBSON IS NOW A ” ROUND-THE—YEAR SPONSOR WAS HARDLY NECESSARY —BUT IT DID GO TO PROVE THAT MERCHANDISING WHAT A STATION HAS DOES PAY OFF—IN OTHER WAYS THAN THRU A BILLBOARD CITATION. WBEZ RETURNS TO AIR SEPTEMBER 18TH WBEZ, THE FM STATION OWNED AND OPERATED BY THE RADIO COUNCIL OF THE Chicago Public Schools will return to the air Monday, September 18th WITH A SCHEDULE OF BROADCASTS DESIGNED FOR GENERAL AND CLASSR00M LISTEN¬ ING, THE STATION WILL OPERATE FROM 9:30 A 0 M. TO 3H5 P.M. EACH SCHOOL DAY, AND WILL CARRY AS PART OF THE DAILY SCHEDULE PROGRAMS FROM FOUR NETWORKS, NEWS REPORTS, AND A GROUP OF THIRTEEN PROGRAMS ESPECIALLY WRITTEN TO SUPPLEMENT THE COURSES OF STUDY IN THE ELEMENTARY AND HIGH schools of Chicago. For THE EIGHTH CONSECUTIVE YEAR, CORE OF SCHOOL BROADCASTS WILL ALSO BE RELEASED OVER STATIONS WIND AND WJJD, AT WHICH TIME TRANSCRIPTIONS WILL BE MADE OF THEM FOR RELEASE AT DIFFERENT TIMES THROUGHOUT THE DAY ON WBEZ, News commentators from Mutual, two Schooltime programs from station $LS, SELECTED PROGRAMS FROM THE BLUE AND NBC WILL SUPPLEMENT THE COUNCIL BROADCASTS, BBC WILL BE REPRESENTED WITH A TRANSCRIBED SERIES, ‘’FAMOUS Names”, recorded in London for WBEZ. CB8-W8BM, not only will feed WBEZ WITH NET WORK' PROGRAMS BUT THE POPULAR “YOUNG PEOPLE 8 S PLATFORM 1 ’, NOW HEARD EACH WEEK OVER WBBM , WILL BE REPEATED FOR WBEZ CLASSROOM LISTENERS BY TRANSCRIPTION. Several exchange series of programs have been arranged with other pro¬ ducing groups o ’’Let’s Look at Canada” comes from CBC Toronto; ’’Lady Make-believe” from KOAC Corvallis, Oregon and “American Neighbors” is EXCHANGED WITH WHA t MADISON, THE CHINESE NEWS SERVICE WILL BE REPRE¬ SENTED WITH A SERIES ON "THE New CHINA 1 ’. Subject fields covering all grade levels include science, French, American HISTORY, SOCIAL STUDIES, GEOGRAPHY, STATE AND CITY HISTORY, C I V I CS, CU RRENT EVENTS, LITERATURE, AND MUSIC, Public relations programs will include “News from the High Schools", "Education tor Victory”, "Public School Bulletins", and a variety show, talent for which will come from the elementary GRADES, Twice each week special bulletins from the Superintendent’s office will be aired. From 12:00 noon to ISQO p.m, when schools are closeo special NEWS AND FEATURE orqGRAMS WILL BE PRESENTED FOR LISTENING TEACHERS,