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NAEB news UETTER, .... 0 . 0 0 0 Page 4, ,<JULY t 9 8945 Cornell,, Most of the programs are originated in the downtown studios* but there are certain ones carried from the campus, Downtown*? Mike has A SET-UP INCLUDING A SPACIOUS RECEPTION ROOM* THREE STUDI08# INCLUDING A SPECIAL ONE USED EXCLUSIVELY FOR TRANSCRIPTIONS AND RECORDS* THERE 8 ‘S ROOM FOR THE PROGRAM AND COMMERCIALS DEPARTMENTS® That* s where WHCU differs somewhat from other stations,, When Mike came to Cornell* WHCU was on its last legs® But he came, to put the station on the map and in service to the citizens in the adjacent area which Cornell” a station should be serving® That was about five years ago® Hanna agreed to run the station as an educational station on a commercial basis- But the commercial angle §sn"t his s or isn't his institutions* MAIN IDEA IN MAKING WHCU A USEFUL SERVANT TO THE LISTENERS® M|KC DOESN 4 T HAVE TO MAKE A PROFIT® A$ a MATTER OF FACT * Ml KE COULD RUN HIS STATION AT A FINANCIAL LOSS* AND STILL PLEASE HIS PRESIDENT AND THE UNIVERSITY'S BOARD OF TRUSTEES® SOME YEARS M«KE* AS MANAGER OF THE STATION* MAKES MONEY AND IN OTHERS HE MAY LOSE SOME* R«QHT NOW THE STATION IS ENJOYING THE HARVEST OF THE TIMES* LIKE SO MANV OTHERS® WHCU is a Columbia affiliate ano carries such programs as Mike and his STAFF FEEL ARE IN KEEPING WITH THE OVER-ALL PROGRAM POLICY OF HIS STATION® tT IS LICENSED FOR DAYTIME ONLY AND USES A POWER OF **000 WATTSc Mike believes in promoting his good programs* For example* there was THE SERIES* *k£T*8 Make A DRESS*" WHCU WON AN AWARD FOR THAT STUNT o But more important WAS THE FACT THAT WHCU and THE HOME economists went OUT INTO THE SERVICE AREA AND PROMOTED THE SERIES* MADE IT A SUCCESS* The programs ran for weeks® More than 1200 women enrolled in the COURSE BY RADIO, THEN* TO TOP MATTERS OFF * HaNNA ANO CORNELL ARRANGED FOR A STYLE SHOW® Mqre THAN 300 WOMEN COMPETED IN THAT EVENT » WITH DRESSES MADE WHILE ENROLLED BY RADIO* Then* Mike has another promotion idea* It isn j t new* but it helps in THE OVER-ALL SERVICE PROGRAM OF THE STATION* WHCU PRINTS A MONTHLY program schedule® Individual copies may be purchased for five cents* OR ANNUAL SUBSCRIPTIONS ARE FIFTY CENTS® The WHCU-tTHACA RADIO PROGRAM Guide carries information about all the programs carried bv WHCU* in¬ formation ABOUT THE STAFF AND ACTIVITIES OF THE STATION* To COMPLETE THE ALL-AROUND SERVICE* THE GUIDE CARRIES SELECTED PROGRAMS OF OTHER NETWORK STATIONS AFTER THE SIGN-OFF HOUR OF WHCU* Yes, 8 ENJOYED MY VISIT WITH M|KE* THE VISIT IN THE STUD I OS* THE TOUR AROUND THE CAMPUS— IT WAS AN EYE-OPENER FOR A GUY COMING FROM THE PLAINS® 8 T ft S ALWAYS PLEASANT TO SEE M«KE» AND HE POINTED OUT IT WAS THE FIR8T OFFICIAL VISIT FROM NAEB” 8 PRESIDENT* *T WAS® 0UT, IT WA8 ONE IN THE SERIES OF OFFICIAL VISITS VOUR OFFICERS ARE TRYING TO COM¬ PLETE THIS YEAR® We'RE SORRY WE CAN *T MAKE ALL* BUT ANOTHER YEAR WILL FIND OTHER OFFICERS ABLE TO 00 EVEN MORE THAN YOUR HUMBLE 8ERVANTS OF 1944-45,