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NAEB NEWS LETTER Page 4 January, 1946 PROMOTIONAL ARTICLES IN ABOUT A HALF DOZEN NATIONAL MAQS DURING THE LAST YEAR, AND GENERALLY SPREAD THE WORD COAST-TO-COAST ABOUT LaGuARDIA AS A COLORFUL RADIO FIGURE., When the Mayor finally was signed for two Sunday spots--15 minutes Sunda nights on the ABC WEB for Liberty mag, and 25 minutes Sunday noon on WJ2, N, Y, — LaGuardia by-passed talent agencies who were after him, the personal rep work for him being done entirely by Novik, FLU EPIDE.VIC STARTS SCHOOL OF THE AIR SERIES , When the flu of near epidemic proportions hit Columbia, MOo , and caused THE CLOSING OF ALL PUBLIC SCHOOLS FOR FOUR AND ONE-HALF DAYS LAST WEEK STATION WFRU OFFERED ITS FACILITIES TO SUPT« OF SCHOOLS ZiEGLERo HE ASSEMBLED 22 SCHOOL MARMS, REPRESENTING GRAMMAR AND HIGH SCHOOL AND MAPPED OUT ENTERTAINMENT, VIA THE ETHER, PLANNED FOR ASSEMBLIES DURING THE SCHOOL WEEK* All programs were given the highest priority in spot promotion and news- CASTSo While the shools were shuttered, two progpams, one 15 minutes and the other 30 MINUTES WERE AIRED FOR THE STUDENTS. A HEAVY STUDENT LISTENING WAS REPORTED AND NOW THE SCHOOL AUTHORITIES ARE WORKING OUT A REGULAR PUBLIC SCHOOL HOUR ON KFRU* THIS AND THAT . Your editor has been on ThE loose again during the past month.... VISITED Iowa, Wisconsin, and Michigan. .. .Wi lliam E. porter who prepare© AND presents MUSICAL ChATS ON WSUI, IS A WELL KNOWN AUTHOR. H|S LATEST, ”H|DE-0UT”, HAS JUST BEEN COMPLETED IN THE SATURDAY EVENING Post . You may see it some day as a movie.... Had a long chat with Mac AND Harold Engle while in Madison on New Years Day...Harold is back in THE saddle producing LIKE THE HaROLD OP OLD ONLY BETTER. HE HAD SOME VERY INTERESTING AND EDUCATIONAL EXPERIENCES WHILE WORKING FOR UNCLE Same .Waldo Abbot has some temporary studios under construction and COMPLETE PLANS FOR A NEW RADIO UNIT IN ONE OF THE NEW BUILDINGS BEING CONSTRUCTED IN THE NEAR FUTURE ....ThE TEMPORARY SETUP INCLUDES TWO STUDIOS, A CONTROL ROOM AND AN OFFICE FOR W'ALDO. ThE CON’ST RUCT I ON IS ANYTHING BUT EMPORARY SINCE ALL THE NECESSITIES OF FINE ACOUSTICAL design are INCLUDED. ThE STUDIOS WILL BE TURNED OVER TO THE SPEECH DEPARTMENT WHEN THE NEW RADIO UNIT IS COMPLETED.. ... TALKED WITH CaRL Wesser, consultant for the University of Michigan for some time.... They are trying to select a transmitter to order for the new station.... Received nice cards with seasons greatings from many NAEB membeps. Same TO YOU AND MANY MORE OF THEM,...TAKE OFF TOMORROW NOON FOR OhI 0 STATE. Hope to confab with Bob Hiqgy while out there on the clear channel pro¬ blem. ,, .Orchi ds TO John Ounn for the helpful information he submitted FOR Clear channel presentation....Don*t forget your NAEB Dues...Our DREAMS FOR 540 KC HAVE BEEN DASHED FOR AT LEAST ANOTHER YEAR BECAUSE THE Navy still sees a need for the frequency.The surplus property SITUATION needs A GOOD BLAST OF TNT OR BETTER YET SOMETHING IN THE ATOMIC LINE. ThE EQUIPMENT IS THERE BUT HOW CAN EDUCATION GET IT THRU ALL THE BOTTLE NECKS, SIDE PRESSURE, AND LACK OF ACTION..,AnY SUGGESTION