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- 4 - G UESTITORIAL Last May, at the invitation of Elmer Sulzer, I attended the Convention of the American College Public Relations Association in Lexington. It was one of the most enjoyable moetings I have ever attended. There was a large room filled with displays of college publicity| magazine stories^ bulletins, brochures, catalogues, pictures, news re leasesj an impres- ! sive display of'the use of the printed word. There was not a si:agle display or i presentation of the use of the spoken word for publicity purpose:'> Prizes ■ were awarded for (1) Best College Pictorial Booklet, (2) Best College Catalogue : (3) Best News Photo used during the year, (4) Best news story used during the i year interpreting education, (5) Miscellaneous Publicity Pieces.” ^There were j no transcriptions, no copies of radio scripts. Evidently the Public Relations I directors do not consider radio as one of their outstanding mediums for dis¬ seminating information to the public concerning the research, the learning, and the instruction available on their campuses. A total of 173 representatives from colleges and universities were regis¬ tered at the convention. There were Publicity and Public Relations Directors; news, sports, and research editors. There were art editors and photographers; Directors of Information and of Public Announcements. One, just one, member of the College Public Relations Association in attendance at the convention evi¬ denced some connection with radio. An examination of the entire membership roster shows 500 members, but not even Elmer admits connection with radio. In 1947 there v/ill be at least one listing in the radio field, because I have been accepted as a ’’secondary member”. Have we broadcasters been so intent with serving the radio audience that we have neglected to sell radio to our institutions as a medium in the field of Public Relations? Do College Public Relations Departments fail to recognize the radio quintuplets, A.M., F.M., facisimile,^television, and wired radio. Each of these types of broadcasting offers an individual type of public service each will have a different audience. It v/ould be redundant to point out the great advantages that radio offers in the field of public relations. That is not my point-, I merely present fact which imply that radio should be sold to the campus, to the college public relations departments. On the other hand. College Public Relations Directors had better recognize radio for the medium it is or, with the advent of FM ed¬ ucational stations, they will be ’’secondary members”. Public Relations and Radio Broadcasting are so intimately connected that their respective directors must work with and profit from one another. Start broadcasting to the home campus. Imldo Abbot Director of Broadcasting University of Michigan Next month's guestitorialist: John.IV, Dunn, Oklahoma.