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GUESTITORIAL How to Fill "Fill-Program" Time With more and more educational stations being given grants—the question arises (particularly from the uninitiated) - "how do I fill all of the time the.FCC expects me to be on the air." The ansv/er may solve itself once with the talent immediately available performing the things they already know. But this is soon over and the persons responsible become more aware of the problem of satisfying the monster time- satisfying the monster with palatable fare too. Now let’s suppose your new station proposes to broadcast from 8s00 AM to lOsOO PM, six days a week-that’s 84 hours a week—How can I fill 336 quarter-hours or 168 half-hours each and every week 52 weeks a year? Well, here’s one way. Buy some services that cost relatively little and require only partly trained help to handle. Then use these services to the.fullest. For example: - Most transcription services will provide the music and continuity for about 25 hours a week of programs. Most news sorvices will provide 18 hours a week of news, markets, sports, et cetera. Many transcriptions arc available from private sources———BBC’s "Freedom Forum" and "Bone.on 'Letter , french Radio s "Paris Newsreel", Wcstinghousc*S "Adventures in Research", G.E.’s "Excursions in Science", the Navy’s "Winnie the Wave", the Army’s "Proudly we Hail" and the VA's "Here’s to Veterans". These, of course, arc only a few-many others could be added by all present day educational broadcasters. I would estimate that at least 6 hours of programs weekly are available from those sources. Let's add up: Transcription service 25 hours News service lb " Various transcriptions 6 " _ TOTAL- 49 hours 49 of the 84 hours taken care of just like that! Sure, it ./ill require some work-possibly the equivalent of one full-time clerk each week to handle these services. But what about the cost? “ . only: : .’inimum $1200 yearly Let’s look at that too. These arc estimates Transcription service Nows service Various transcri ptions TOTAL COST One file clerk_ 1200 free Msximum $1800 yearly 1800 " free ’""$2400 ycarlv $*3600 yearly 1650 " " 2000 TOTAL COST FOR 49 HOURS Average per hour cost of service Average per hour c ost of employee "-4050 yearly $5600 yearly $0.95 0.65 $1.45 0.80 AVERAGE PER HOUR COST $1.50 $2.25 All of which means that if you have a program budget of 15,000 yearly (exclusive of operating costs) you will only have spent l/3 of your budget for nearly 2/3 of your time on the air. Conversely you can spend 2/3 of your budget on l/3 of your time and improve the real thing we’re trying to do namely-to present educational broadcasts that educate. -Jim Miles, Radio WBAA, Purdue Next month's Guestitorialist: Russell B. Potter, Columbia University