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(5 U E S T I T Q R I A L FOR BETTER SERVICE For Gcvsral years I have been identified as the "v/atch dog of the Treasury", in my official capacity as Treasurer of N.AoE.B. I take your money<, Through the years we have seen improvements made in educational broadcasting, both with respect to the technical equipment used, and the development of well- conceived programs worthy of the educational institutions initiating them.* Some of us have looked with "green-eyed envy" at the funds available to commercial stations and forgotten that these funds are derived from the sale of time for advertising the v/ares of sponsors* Vifithout entering into an argument about the merits or lack of merits of commercial announcements, the fact remains that because our programs are free from advertising, we are in the good graces of many listeners who are quite "fed up" on the sponsor’s sales talk* Without "knocking" the way in which commercial broadcasters operate, or patting ourselves on the back for not advertising, we must carry on. -'^e can build loyal audiences of regular listeners for culturally significant programs. No one station, or program of an associate member over a commercial station, can expect to claim the attention of all of the listeners all of the time. How¬ ever, it is reasonable to expect that we v/ill be able to claim and hold the interest of discriminating, substantial, individuals who like v/hat we have to say and the way we say it. That audience is waiting-unsatisfied. The path of the members of the Federal Communication Commission'is not. "strewn with roses". Though they are conscientious gentlemen who take their job seriously, they are subject to pressure from groups whose interests are opposed to those of educational stations. We owe it to ourselves to keep the FCC informed of our opinions and v^ishes on controversial issues* The greatest need of the N.A.E.B., in that respect, is to have a representative in ’"ashington D.C. where radio decisions are made. Call him executive secretary or bestow another title. We need him. His duty it would be to see that our interests are guarded, and that v/e are kept informed as to policies and procedures as they are developed. He v/ould direct our respective efforts to a common goal* The services of such a competent representative will cost money, but it will be worth it. Unless a "Santa Claus" to provide the funds is found in the very near future, we should seriously consider ways of reusing the necessary funds through our members. Increased dues from those who are already members, membership of a number of new FM educational stations, and associate memberships from colleges and universities carrying on activities in the field of radio are possible sources. Though such expenditures may be a hardship, the greater services to be rendered by NAEB will pay off. The efforts of new members need the guidance of mem’oers who have through years of experience developc3d know-how v/hich can be +o’.?:nsf erred. ..... oW. I. Griffith, Treasurer of N.A.E.B. WO 1 5 Ames Iowa Next Month's Guestitorialist£ H* B. McCarty,