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NEWARK SCHOOLS START M The Newark (N.J.) Board of Education will put its Wi station WBGO on the air on a regular five hour daily schedule starting on October 1. The station will have studios and transmitting equipment atop Central High School in Nevi/ark. W illiam Pfeiffer, formerly of Westminster Choir College and earlier on the staff of l/lfflA at the University of Wisconsin, has been appointed Supervisor of Radio, On his staff are a producer, a program arranger and a script writer. Programs for classrooms will range from elementary to high school level, INDIANA STARTING SCHOOL OF SKY Harry Skornia reports -bhat^ Indiana University is this fall opening its School of the Sky for classroom listening. The programs will be integrated with the Indiana schools curriculum on the sixth grade level in the fields of the social studies, science, literature, art and music. The State Department of Education will publish and distribute teacher manuals for the courses, George Johnson, formerly in charge of the Kansas Classroom of the Air, is coordinator for the new School of the Sky which is expected to be broadcast by at least a dozen oomraercial Ail and FM stations. Plans are under way for participation in television programs over stations in Bloomington and Indianapolis. WFIV is the call assigned to the University of Indianans FM station. It will operate with 10 Kw, power. HITS AND MISSES WOL, Washington is reported to have instituted a new "public service" program on July 7 -the race results and prices. "The Infernal Triangle " in radio, says Fannie Hurst, is the radio industry itself, the advertiser, and the consumer. Television, say four network officials in a study published by an advertising agency, because of its combination of sight, sound, motion and immediacy will offer the most potent form of mass advertising ever developed and one with the most "terrific impact". Terrifying indeed when you think what theyWe been able to do without the benefit of the "sight" factor. KT/VSC’s claim to the "longest remotes ever done by a non-network station" (Los Angeles, Calif, to Pullman, Washington) is challenged by WILL which did basketball from Berkeley, California to Urbana, Illinois, Talk it over, boys’. "The Great Day is coming,-It will come because there is a growing and spread¬ ing awareness that radio today does not provide that essential training ground for the development of new talent, coupled with the awareness that the whole economic systaii underlying the local station’s operation doesn’t presently permit for support of such a training ground". .... George Rosen, Variety, 7 / 9 /I 47 "Don’t tell me I don’t know what I’m talking about, I have a grandson, Michael, who is eight, and if he continues to listen may never bo nine, I sat with him several evenings before he went to bed and heard things which scared the bijabbers out of me", , , . . Eddie Cantor, Variety 7/9/54-7 "Are your parties dull? Are Elsa Maxwellj just ask, "What do your guests bored? Do you need a party book you think about children’s radio programs?" .... Olga Druoe, Variety 7/9/Il-7 or TELEVISION——YES "To see or not to see: that is the question", shades of Shakespoarc, "Children should be seen and not heard".