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-5- ✓ 1TSXT YBAR 1000 FH STATIONS FOR 100 MILLION SOL LAP. S r'- FI-'LA (Frequency Modulation Assocation) announced it expects the total 3PM investment during 1948 to reach the 100-million dollar level with more than 1000 3PM stations (both educational and commercial) in operation* 3PMA. which acts as the liaison agency “between set manufacturers, the FCC, and 3PM applicants and operators are interested primarily in furthering the cause of a bigger and better FM radio industry in the U.S. Their Washington headquarters are located in Washington. RADIO SURVEY AT UNIVERSITY OF ILLINOIS A study of urban, village, and farm radio listening by C. E. Sandage, Professor of Journalism at the University of Illinois discloses: 1. Amount of listening varies with age and sex as well as residence in city, village, or farm with adults listening more than children under 17; women listening more than men regardless of place of residence, and urban listeners spending more listening time on Sundays in contrast with Monday through Friday habits of rural listeners. 2. Choices of programs vary little between men end women of like age and occupation, but differences of choice are marked between urban, farm, and village residents. 3. Listening is to programs rather than to stations, with none of the five stations measured able to claim a completely loyal audience, 4. Relationships between the time ofday, place of residence, sex of listener, and size of audience are marked* Sandage, whose study was published in Opinion and Comment , August, 1947, recorded the results of more than 330,000 quarter-hours of listening. The results of the study although specifically representative of Champaign County, Illinois, have some general significance. IOWA RADIO SURVEY FOR 1947 The 1947 IowaRadio Survey, the tenth consecutive annual study of radio listening habits in the state of Iowa has recently been released by the Central Broadcasting Company (NBC station WHO), Des Moines. The study conducted by Dr. F. L. Whan, University of Wichita, Wichita, Kansas, deals with the listening habits, preferences, program and station attitudes of radio listeners in one of the most homogenous population areas in the U.S, It is worth study as an over-all picture of rural listening habits. AMERICAN CANCER SOCIETY DISCS The American Cancer Society is preparing a series of 13 documentary programs designed to cut the rising toll of the dread disease. Partipants will be World TT ar II veterans and Screen Star Ralph Bellamy who will handle narration. Titled, r, It Can Happen to You 1 ' the 15-minutes programs will be transcribed in Hew York and offered for distribution in the near future.