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SURVEYS - HOPFEB, NIELSEN, ET C. The discussion about best methods of surveying audiences continues to j grow more heated. C, E, hooper, whose "Hooperating" is perhaps best known of the methods, finally answered criticism by pointing out other methods, ! ? particularly the "electronic" method (refers to Nielsen system) does not actually measure actual listening. Hooper's coincidental telephone call | measurement, he says, gives actual evidence of listener reaction whereas i Nielsen's system of measuring "sets in use" may find the listener elsewhere ‘ in the house and not by the radio. Critics of the hooper system point out ■ . dependence on the telephone sample leave out large segments of audience, ; RaLIO -USIC FIGURE LIES Cesare Sodero, 61, conductor and composer, died Lecember 18 after a long illness, Widely known in radio and opera circles he conducted 600 concerts for NBC from 1925 to 1934 and directed for Mutual from 1934 to 1940, he specialized in reducing full-length operas into 60-minute shows for broadcast. SPECULATION ON NEW Cr.IEF ENGINEER NOR FCC With appointment of George E. Sterling, former FCC chief engineer, to the Commission itself, informed parties predict that James Barr is expected to move from assistant to chief engineer of the broadcast branch of the Federal Communications Commission. RELIGIOUS RADIO WORKSHOP A workshop on religious broadcasting met the week of January 4 in New York at the Prince George hotel. Under the direction of Rev. Everett C. Parker, dir¬ ector of the Joint Religious Radio Committee, guiding personnel included Elinor Iman, CBS director of religious broadcasts; Dr, Ross Snyder, of the theological faculty at Chicago University, They seek higher "listenability" in religious broadcasting. Parker points out polls show religious programs rank las t or next to last in listener interest. Their concern at the meeting, he sa.vs, is improvement of religious programs. A stat ion offering free broadcast time has right to expect a program of high listener interest . Morris L. Ernest, attorney, author of "The First Freedom", will discuss radio and freedom of speech, Other scheduled talks include personnel from NBC, CBS, and other radio and religious organizations.