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1948 RADIO CONFERENCE - NORMAN, OKLAHOMA Reported by Ed Wegener, 1.01 Production Manager Sherman Lawton has done it.againi This year T s radio conference at Norman was up to the usual high standards one expects when the folks at the University of Oklahoma get their annual meet organized. Commercial, educational and network radio folks were there, as well as the usual complement of agency and other allied industry representatives. This year’s meeting, held on the University’s North Campus, all took place in one. building—the Extension Study Center, which fact probably accounted for consistently high attendance at the individual sessions. Worth the Price of Admission Alone Outstanding for this observer were the first noon luncheon, to which Tom Rishworth of Radio House, University of Texas, made an excellent after-lunch talk on what the colleges can do for radio; the session on religious broadcasting; the meeting devoted to women’s programs where Julie Benell of KOMA laid down the formula for success for women broadcasters; the session on music where Edward Dunham, producer on the ’’Voice of Firestone” and Roy Harlow of BMI, both had challenging and im¬ portant things to say about music on the air; and finally, the closing dinner meet¬ ing where television was dealt with by Mr. Straker of BBC and Ardien Rodner of the Chicago Television Advertising Production Company, Unfortunately, I missed the meet¬ ing on music where representatives of BMI and ASCAP took off their gloves for a bit of ’’hand-to-hand” discussion. It seemed to me that college radio was inadequately represented at Norman in terms of numbers of representatives. Tom Rishworth was there, as before noted. Baylor was represented well by John Bachman and, of course, the Oklahoma crowd was much in evidence; but other than that, our commercial friends and the NAB took the lime¬ light, What were all the college people doing on February 26, 27 and 28? In some ways, this meeting was even more stimulating than the Ohio State conference, because it was more intimate and less distracting in terms of alternates...that is, other sessions you feel you should be attending while you’re sitting in on this particular one. For that reason,I felt that the NAEB folks were missing a good bit by not being down at Norman in greater numbers. After all, someone has to speak for sanity when the NAB "big guns” start sounding. Needs Correction The most serious criticism that can be made of the speeches that were part of the meetings is that too many of the speakers read from prepared statements as if they were making a formal report to a board of directors. Outstanding in this respect was one representative of a network whose material was excellent, but his presenta¬ tion made it difficult for one to stay arqund for the material# This Is That They gaid ’’This is the best conference Sherman. Layrton has ever got together,” ’’Y.'ish we weren’t way out here in the countryj” ”It looks like the v/holq University of Texas dame up.'” ’’That man Hardy, of KSL, speaks well, hut wljnt hid he say,f! Orchids to the folks'ht Oklahoma!.’ !