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■ 12 - MINNESOTA LISTENERS RESPOND TO NEWSPAPER POLL ON ”COMMERCIALS” Some 40 pe rc ent of Minnesota radio listeners think commercials are "uninteresting n 29 percent would limit radio sales stories to five minutes in each half-hour seg , but 66 percent don’t want to pay a monthly fee for radio programs in lieu of li stening to commercials. Those were the highlights of a state-wide survey mad e by THE MINNEAPOLIS TIIBUNE’S noil on the question of radio commercials . In age groups, the gr e atest distaste for commercials—48 percent—were those 21 thru 29 years old. Farm folk plumped for the commercials more than city dwellers . Chief complaints were that commercials were ’’boring.. .too much and too often... an insult to normal intelligence.dull and program spoilers.” . -Commercials won approval from 23 percent of those polled f while 20 percent of dislikers said they’d be willing to pay a monthly fee to get away from the commercials. _N ext to five-minute spots, two and three-minute commerc ia l periods per half-hour was t h ought’"fair” by 15 percent. , In the indifferent class wer e 29 percent. * ~ .~~~~ ... " ~ .. *** N-A-E-B SALUTES A NET.' STATION ON THE WEST COAST The National Association of Educational Broadcasters salutes KCVN-FM for a double- first and a new and important outlet for West Coast educational radio listening. First, as a California College--1651l Second, to possess a non-commercial fre¬ quency modulation collegiate radio station — 1947J The College of the Pacific and. the students enrolled are mighty proud of KCVN. Moving into the second school semester of broadcasting, KCVN is serving two worthy purposes; first, the training of students in all phases of radio operation and broadcasting; second, providing a broadcast service to the people of Central California with educational and informational features as well as entertainment. To view the present modern studios and equipment at KCVN; to see the course offer-* ( ings in the Radio Department, one can scarcely believe such phenomenal success and progress in a decade, under the guiding hand of John C. Crabbe, director. KCVN, 91.3 megacycles, broadcasts with 3400-watts to serve Stockton and the surrounding communities with 6 to 10 p.m, programming each day. Saturday WAS the sole day ”of rest” for equipment and operators until athletic schedules in¬ cluded Saturday with football and basketball. Student producers, operators and sportcasters take over to give a play-by-play account of events together with pre-broadcast, half-time and post-game activities. Over forty percent of the programs are prqduced and presented by students in the Radio Workshop. Consistently, an ever-iqpreaslng numbep of requests for program logs, testifies to the growing popularity of |{CVN. pride of the College pf the Pacific!